Jason Chen:
And it's over! Thanks for reading. Check the main Gizmodo site for more coverage throughout the day.
11:40 AM ON APR 8 2010

Jason Chen:
Q: How do you close applications? And can people use stuff other than iAd and Game Center?
A: If you want to kill an app…you don't have to. We architected something so the user doesn't have to be the custodian of applications. We'll give the apps in the foreground as needed. The user doesn't have to worry about that at all. The user just uses things.
In multitasking, if you see a task manager, they blew it. Users shouldn't have to ever, ever, ever think about that stuff.
And to answer the second question, yes, you can use any service.
11:40 AM ON APR 8 2010

Jason Chen:
Q: Are you concerned at all about multitasking and other features that wouldn't work for the older devices. Will this upgrade be enough to get people to upgrade their phones and renew their contracts and such.
A: The 3GS has been a huge hit, and iPod touch's sales curve really accelerated over the last year. So a lot of these products, the install base, are the most recent products. The old ones will still love the new features, but they'll just miss ones like multitasking. If that's an incentive to get people to upgrade to the new phone, that's fantastic.
11:38 AM ON APR 8 2010

Jason Chen:
Q: How are you going to improve the app store for discoverability?
A: The app store isn't part of iPhone 4 or any OS release. It's programmed on the server side so we can enhance it without waiting for the release of any iPhone OS release. We're constantly interested in improving that, and do so fairly frequently. In terms of discoverability, we've added stuff like Genius recommendations. I also see an infrastructure evolve to help users find apps. The store on an iPhone with the small screen can only do so much. But you are seeing more websites and services featuring iPhone apps of the week. There's a lot of infrastructure building up outside the app store that has been servicing this. -Jobs
Game Center, this is also meant to help the viral spread of applications, when your friends challenge you to a game that you don't have. There's also gifting, so if you have an app that you love, you can gift it to someone.
11:35 AM ON APR 8 2010

Jason Chen:
"If our competitors ever introduce a competitor to the iPad, they'll be hoping they can get 3500 apps within the first year. We got 3500 apps in the first week. It stands on the shoulders of 85 million people out there who already know how to use it because they used an iPod touch or an iPhone.
11:32 AM ON APR 8 2010

Jason Chen:
Q: Anything surprise you about the initial reaction to the iPad so far?
A: Even though we've been using these internally for some time, you still have butterflies in your stomach the few weeks before…the night before…launch. You never really know until you get it into customers' hands, and they tell you what they think. The feedback we've got has been off the charts. We think this is a profound gamechanger. We think when people look back some number of years from now, they'll see this as a major event in personal computation devices. What's been really great for me is how quickly people have got it. You know. I've gotten a few thousand emails so far from people I've never talked to before just telling me how much this product is…how much they think this product is going to change their life and what they do. People are getting it very quickly. -Jobs
11:31 AM ON APR 8 2010

Jason Chen:
Q: Are there any plans for you to run unsigned applications, like on Android?
A: There is a porn store for Android to go to. You can download them, your kids can download them. That's a place we don't want to go. We're not going to go there.
11:29 AM ON APR 8 2010

Jason Chen:
Q: Can you do anything to make these phones more safe so people wont' use them when they shouldn't be using them (like when driving).
A: I think we do more than most to connect our phones into cars' control systems. We've done a great job for handsfree calling and such. We've done a better job on that than everyone else.
11:27 AM ON APR 8 2010

Jason Chen:
"There was no decision to make as far as multitasking. Some of the earlier hardware can't support multitasking at all." – Jobs
11:24 AM ON APR 8 2010

Jason Chen:
"We do not have any plans to become a worldwide ad agency. We tried to buy a company called admob, and Google came in and snatched them from us. We bought Quattro instead. They're teaching us and we're learning as fast as we can."
11:23 AM ON APR 8 2010

Jason Chen:
Jobs is getting really really worked up about ads on the free apps, and how it's much better than ads on the desktop.
11:22 AM ON APR 8 2010

Jason Chen:
Q: Why have you veered away from widgets on the iPad?
A: We just shipped it on Saturday. And then we rested on Sunday.
Q: So widgets are possible?
A: Everything is possible.
11:18 AM ON APR 8 2010

Jason Chen:
Q: Is there a reason why you won't be able to see a timeline in Twitter or an IM conversation in the background?
A: We think it works better with the push notifications as it's in place now. The fast-app switching is very complicated and more impressive than what we demoed.
11:17 AM ON APR 8 2010

Jason Chen:
On a side note, Steve Jobs looks pretty energetic today. Much more so than recent presentations that we've seen. He's pretty fired up right now, talking about iAds.
11:14 AM ON APR 8 2010

Jason Chen:
Q: The development of these rich iAds…will Apple make a development platform for people to make these ads?
A: This isn't necessary. They're all HTML5 ads and people can choose any tools they want. As long as it's HTMl5.
11:13 AM ON APR 8 2010

Jason Chen:
Q: Is there going to be any change in Apple's position on Java or Flash on version four?
A: No.
11:13 AM ON APR 8 2010

Jason Chen:
Q: How about iPad support?
A: iPhone OS will be on the iPad this fall.
11:12 AM ON APR 8 2010

Jason Chen:
Q: Is there going to be an approval process for the ads, much like the App Store does, because you're going to be hosting?
A: I think there will be some boundaries, like you can't run any ad on ABC. There are some ads we'd rather not run, but the concept are that these advertisers will pay to run ads, and they'll pay to run ads that are well received by the audience. I'm not sure there's going to be anything but a light touch.
11:12 AM ON APR 8 2010

Jason Chen:
Q: Are there going to be achievement points, like Xbox Live?
A: We're still looking at point options.
11:11 AM ON APR 8 2010

Jason Chen:
Q: Will the social gaming network from Apple supplant all the social gaming networks already available? And what will Apple do different?
A: The problem was there are a bunch of different social networks out there. So the goal was to build it into the platform, and everyone can be on the same gaming platform. We expect developers will build this into their games because they'll have a wider audience.
11:10 AM ON APR 8 2010

Jason Chen:
Q: Given the huge demand of iPad demand in the US, will that impact the international launch?
A: No. It'll still be near the end of April, like we said.
11:09 AM ON APR 8 2010

Jason Chen:
Q: "Will multitasking increase data usage, and how is AT&T prepared to handle this?"
A: "I'm not so sure it will. We'll find out though."
This was a very tense answer as the questionnaire kept saying that it will use more data, and Jobs implied that she was wrong, and no data points to this.
11:08 AM ON APR 8 2010

Jason Chen:
Check out our iPhone 4 OS breakdown and an explanation of how multitasking works. Also, ads if you're into ads!
11:07 AM ON APR 8 2010

matt:
IMAGE 109
Jason Chen:
Phil Schiller, Jobs and Scott Forstall are on stage.
11:06 AM ON APR 8 2010

Jason Chen:
Q&A is starting in one second.
11:06 AM ON APR 8 2010

Jason Chen:
Not sure if there are any features that weren't mentioned here, but will be in iPhone 4, that will be expressly for the NEW iPhone 4 that's coming this summer.
11:04 AM ON APR 8 2010

Jason Chen:
Very interesting. Only iPhone 3GS and the latest iPod touch will get multitasking. The 3G and 2nd gen iPod touch will get some stuff. iPhone EDGE is left out.
11:04 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
And now, a Q&A in about 5 minutes. Stay tuned until then as everyone except press clears out of here.

Jason Chen:
The original iPhone was not mentioned. It's unclear if it gets anything.
11:03 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

matt:

iPhone OS 4.0 Liveblog Archive

iPhone OS 4.0 Liveblog Archive

Jason Chen:
End users will get these features this Summer, and will be iPhone 3GS and iPod touch 3rd generation compatible. They will run everything. The iPhone 3G and iPod touch 2nd generation–will run "many things", but they will not get multitasking.
11:02 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
They are releasing a developer preview today. TODAY.
11:01 AM ON APR 8 2010

Jason Chen:
So, to recap. Multitasking, folders, improved Mail, iBooks, enterprise stuff, preview of Game Center and iAd.
11:01 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Another sample ad comes from Target. It plays a target ad video. You can also custom-build a college dorm room.

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Jobs is demoing a sample Nike ad. You can watch videos, build custom shoes, or visit the history of the Air Jordan shoe. Also, a store locator.

Jason Chen:
"Have you ever seen an ad like this?" *silence* "Anything even close?" *laughter*
10:56 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
"They've even included a game in the ad…well..we've included a game in the ad." (It's Apple's own mockup.)
10:55 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
They can even have games in the ad.
10:55 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

iPhone OS 4.0 Liveblog Archive

Jason Chen:
If you explore the ad, there are interactive things you can do like tapping on the Toy Story characters and having them play back sound clips. Videos play back too, inside the ad.
10:54 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
If you tap on the X on the top left, you can go back to the app where you left off.
10:54 AM ON APR 8 2010

Jason Chen:
When you click on the ad, the ad takes over the screen. "All this stuff is done in HTML 5 by the way."
10:53 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
An example, an app that delivers entertainment news. On the bottom there's a Toy Story 3 banner. Jobs says "I've seen it, it's really good."
10:53 AM ON APR 8 2010

Jason Chen:
Here is a demo with a mockup of a few ads.
10:52 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Apple will sell and host the ads, and will give developers 60% split of the revenue.
matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
So iAd is inside the OS, Apple can do interactive/video content without leaving the actual app.
10:52 AM ON APR 8 2010

Jason Chen:
So what's the deal? The "ads keep you in your app." Instead of yanking you through the browser when you click on an app, where you can't find where you were when you left off, people just don't click.
10:51 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

iPhone OS 4.0 Liveblog Archive

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
The interactive ads on the web are interactive, but doesn't deliver emotion. That's why TV ads still score high. So Jobs say they want to be more interactive than the ads you see on the web, but also have emotion.
10:51 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
"We want to change the quality of the advertising as well," says Jobs.
10:50 AM ON APR 8 2010

Jason Chen:
Sorry, 100 million devices.
10:50 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
An average person spends 30 minutes in an app all day. So if they put up one ad every 3 minutes, it'll be 10 ads per day. Soon, they'll have 10 million devices, leading to 1 billion ad impressions per day.
10:50 AM ON APR 8 2010

Jason Chen:
Jobs is saying this is the way to deliver advertising: inside apps, instead of in search.
10:49 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
What's happening is people spending a lot of time in apps. They're using apps to get to data on the internet, rather than a generalized search.
10:49 AM ON APR 8 2010

Jason Chen:
Some developers are starting to put advertising into the apps. "We think most of this mobile advertising really sucks. We thought we would be able to make some contributions. This is about helping our developers make some money through advertising to keep their free apps free."
10:48 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
The seventh tentpole is iAd. Mobile advertising. They're going to build advertising right into the iPhone OS 4.
10:47 AM ON APR 8 2010

Jason Chen:
This will be available for everyone "later this year."
10:47 AM ON APR 8 2010

Jason Chen:
Also, achievements! Achievements!! Yay.
10:46 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
They're adding a social gaming network. You can challenge a friend to a game. Also, automatic matchmaking to find random people to match up with you in multiplayer games. And, leaderboards.
10:46 AM ON APR 8 2010

10:46 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
There are 50,000 game and "entertainment" titles. Compared to DS and PSP, there's 4321 games on the DS and 2477 on the PSP.
10:46 AM ON APR 8 2010

10:45 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
The sixth tentpole is Game Center. Game Center?
10:45 AM ON APR 8 2010

10:45 AM ON APR 8 2010
Jason Chen:
Multiple Exchange accounts and Exchange Server 2010 support. Also SSL VPN support from Juniper and Cisco.
10:45 AM ON APR 8 2010

Jason Chen:
Wireless app distribution. Before this, you'd have to plug into iTunes to get this app. But now companies can wirelessly distribute the app from their own servers to anywhere.
10:44 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Here's the checklist: Even better data protection. It encrypts email and attachments. There will be APIs available so developers can encrypt stuff inside their own apps. Also, Mobile Device management.
10:44 AM ON APR 8 2010

10:43 AM ON APR 8 2010
matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
For the fifth tentpole, Scott Forstall comes back on stage and shows off Enterprise features.
10:43 AM ON APR 8 2010

10:42 AM ON APR 8 2010
Jason Chen:
It has access to all the same books on the iPad, and you just need to buy once and "read anywhere." They'll wirelessly sync the current page and bookmarks, just like the Amazon Kindle app does.
10:42 AM ON APR 8 2010

Jason Chen:
The bookshelf looks just like the iPad. and reading it looks similar as well (in portrait mode at least.)
10:41 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Tentpole number four: iBooks support.
10:41 AM ON APR 8 2010

Jason Chen:
Also, the ability to open attachments with third party apps from the app store (like on the iPad).
10:40 AM ON APR 8 2010

Jason Chen:
If you want to go to one account, there's "fast inbox switching." You can also organize by thread, like on the Mail app in OS X, so you'll see a ">>" icon if there is a thread. Click that and you can follow the entire thread.
10:40 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

matt

iPhone OS 4.0 Liveblog Archive

Jason Chen:
You can have more than one Exchange account now too.
10:39 AM ON APR 8 2010

Jason Chen:
First is a unified inbox. You can have multiple email accounts come into one screen. So you don't have to jump between inboxes.
10:39 AM ON APR 8 2010

Jason Chen:
Third tentpole: Enhanced Mail app.
10:39 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
If you replaced every one of the 180 app spaces in your phone with folders, you can now have 2160 apps on your phone.
10:39 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

iPhone OS 4.0 Liveblog Archive

Jason Chen:
You can have two separate images for the wallpaper and the lock screen.
10:37 AM ON APR 8 2010

Jason Chen:
Jobs is talking about the wallpaper again. He's really harping on this homescreen wallpaper thing, like the iPad currently has.
10:37 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
To launch, tap on the folder and then tap on the game to launch it. The folder acts like an icon. You can have as many folders as you'd like. You can even put a folder in the dock. Woo!
10:36 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Jobs is going to make a folder full of games. You make one by dragging one app on top of another, and it automatically makes a folder containing the two apps. It also automatically names the folder based on the category that these apps came from.
10:36 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

iPhone OS 4.0 Liveblog Archive

Jason Chen:
And here's a demo.
10:35 AM ON APR 8 2010

Jason Chen:
That's the first "tentpole." The second is folders. Folders, as in folders to arrange your apps.
10:35 AM ON APR 8 2010

Jason Chen:
These are the seven services to enable multitasking. Along with that, you have the UI popup that allows you to switch between tasks.
10:34 AM ON APR 8 2010

Jason Chen:
The apps will be exactly as you left it. So everything has been preserved in the background.

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
The last one: Fast app switching. "This is the easiest for developers to adopt and the most important. This is what allows you to store all the state of an app when you switch out, and resume where you were when you come back.
10:34 AM ON APR 8 2010

matt

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Next: Task Completion. The example is given as Flickr's file upload. So you can continue to upload photos in the background even if you switch away from it.
10:33 AM ON APR 8 2010

Jason Chen:
For example, if you have TV Guide, you can have it ping you with a notification when your TV show is on.
10:33 AM ON APR 8 2010

Jason Chen:
It will be the same as before, but there's also another one: Local Notifications. They're just like push notifications, but you don't need a server. It's done right on the phone.
10:32 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
They've had this for about 9 months, and they've pushed 10 billion notifications.
10:32 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
You can then disable or enable the location service in settings.
10:31 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
So how does this work? They're adding an indicator on the status bar to show whether an application is asking for your location. It's a little arrow on the top.
10:31 AM ON APR 8 2010

Jason Chen:
So when you switch cell towers, (500-2000 meters), the phone will wake up and tell loopt that you switched locations, and loopt will update.
10:30 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
But GPS uses a lot of power, and is on all the time, but is OK when you're in the car and charging. How about social networking applications like loopt? You can use celltowers to do locations without having GPS on all the time.
10:30 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
There are two types of classes, like turn-by-turn navigation (TomTom), so they can continuously monitor your location to tell you when to turn. "Until now, when you left an app like TomTom it would stop tracking your location and stop giving your directions."
10:29 AM ON APR 8 2010
matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Jobs says they weren't the first to cut and paste, but they were "the best."
Jason Chen:
Third API: Background location.
10:28 AM ON APR 8 2010

Jason Chen:
When you switch out of an app like Skype, there will be a red status bar on top that flashes to alert that you're still in the call.
10:27 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
You can play your custom sound through the notification as well, so the Skype call sounds like the standard Skype ring.
10:27 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
It's everything you'd expect it to be. Your status is still online when you switch to another app, so you can receive calls and messages. You receive a notification and you can answer directly from there.
10:26 AM ON APR 8 2010

Jason Chen:
Here's the head of Skype iPhone development, David Ponsford.
10:25 AM ON APR 8 2010

Jason Chen:
When you lock the phone you can still receive Skype calls.
10:25 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Up until now, if you weren't running the app in the foreground you couldn't receive phone calls, and if you left the app, the call disconnects.
10:25 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
The next API is VOIP. The demo app: Skype.
10:24 AM ON APR 8 2010

Jason Chen:
"My personal soundtrack keeps spinning in the background, just as it was meant to be."
10:24 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive


Jason Chen:
With the new APIs, Pandora just plays in the background without you having to do anything. "Notice the performance of the browser even though Pandora is playing in the background," he says as he fires up Safari.
10:23 AM ON APR 8 2010

Jason Chen:
"It took developers just one day to make Pandora fully background aware."
10:22 AM ON APR 8 2010

Jason Chen:
Pandora says they're adding 30,000 new listeners a day just on the iPhone alone.
10:22 AM ON APR 8 2010

Jason Chen:
Pandora only needs to use the background audio process to run this. And, you can use the iPod controls in the lock screen to control Pandora. Here's a demo from Pandora's founder, Tim Westergren.

matt:

iPhone OS 4.0 Liveblog Archive

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Jobs just said Popular Science's magazine reader is "king of the hill."

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Here are the seven APIs that they've offered. First is background audio. Think being able to listen to Pandora while doing other stuff.
10:20 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
How do they do this? They "distilled down the services that the apps need to multitask in the background. We implemented these services ourselves." They're going to offer these services to developers to provide multitasking.
10:20 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
So how did they do this while preserving battery life and performance? Jobs introduces Scott Forstall, SVP of iPhone Software to explain.
10:19 AM ON APR 8 2010

Jason Chen:
The multitask tray pops up and pushes the UI higher when it does.
10:19 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
He can go back home again by clicking the Home button. You can then access the multtiask tray from Home too.
10:18 AM ON APR 8 2010

Jason Chen:
Every one of these apps (mail, the game, Safari) retains the state it was in instead of launching from scratch. You know, like multitasking is supposed to work.
10:18 AM ON APR 8 2010

Jason Chen:
When he goes back to Safari, then to Tap Tap Revenge (and keeps him where he was before). He then hits the multitask button, then goes back to mail.
10:17 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
"Very very simple."
10:17 AM ON APR 8 2010

Jason Chen:
He clicks a link and goes to the browser. The website loads, and he wants to go back to reading his mail. What does he do? He double clicks the home button, and a window rasies up and shows all the apps that are running. He picks mail (4 are visible at once), and goes back to mail.
10:16 AM ON APR 8 2010

Jason Chen:
Jobs just launched mail. He's inside mail, looking at a mail message.
10:16 AM ON APR 8 2010

Jason Chen:
And now, a demo.
10:15 AM ON APR 8 2010

Jason Chen:
"We figured out how to implement multitasking for third party apps and avoid those things. That's what took us a little longer, but I think we nailed it."
10:15 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
He says it's really easy to implement it to drain your battery and make the foreground app feel sluggish.
10:15 AM ON APR 8 2010

Jason Chen:
All these reviews (or sections of reviews that Jobs is quoting) are positive. Like "The first iPad is a winner."

iPhone OS 4.0 Liveblog Archive

Jason Chen:
"We weren't the first to this party, but we're going to be the best."
10:14 AM ON APR 8 2010

iPhone OS 4.0 Liveblog Archive

Jason Chen:
The first one, "probably the biggest one", is multitasking. MULTITASKING.
10:14 AM ON APR 8 2010

Jason Chen:
He is going to talk about 7 "tentpole features" today.
10:14 AM ON APR 8 2010

Jason Chen:
But for users, you can gift apps, create playlists, 5x digital zoom, sync IMAP notes, tap to focus video, places in Photos, home screen wallpaper (like iPad), iPod Out (wha?), Web search suggesetions, Bluetooth keyboards (!), file and delete mail search results, cell data only setting, larger fonts for mail, SMS and alerts, Choose image size in mail messages, wake on wireless, and a few more.
10:14 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

iPhone OS 4.0 Liveblog Archive

Jason Chen:
There will be 1500 new APIs. In-app SMS, Calendar, Automated testing, Full map overlays, full access to still and video camera data, carrier information, ICC profiles, Image I/O, half-curl page transition, Quick Look, package-based documents, call event notifications, iPod remote control accessories, Draggable map annotations and a few more. Nothing super amazing in here that we see in here.
10:13 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

iPhone OS 4.0 Liveblog Archive

Jason Chen:
It's going to ship this summer, and a developer preview will be released today.
10:12 AM ON APR 8 2010

Jason Chen:
"Today we are giving a developer preview of OS 4."
10:11 AM ON APR 8 2010

Jason Chen:
There've been over 50 million iPhones sold to date. If you count iPod touches, the number is 85 million.
10:11 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

iPhone OS 4.0 Liveblog Archive

Jason Chen:
For marketshare, looking at US Mobile Browser usage, the iPhone takes up 64%. Android takes up 19% and BlackBerry is 9%. "Everything else added together is half the iPhone."
10:11 AM ON APR 8 2010

Jason Chen:
Now, the iPhone. Steve says they won JD Power's customer satisfaction award in 2008, 2009 and 2010.
10:10 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Make sure to check out our iPad app review marathon if you haven't already too. We went through an assload of apps.
10:09 AM ON APR 8 2010

Jason Chen:
He's still going…weather, MLB app, ESPN, Epicurious, Marvel, Etrade, IMDB.
10:08 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Jobs is demoing some games, like Scrabble, Labyrinth, We Rule (which is a pretty damn fun game actually.)
10:07 AM ON APR 8 2010

Jason Chen:
There are 3,500 iPad apps in the app store.
10:07 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
There's been "well over 4 billion apps" downloaded to date. There are 185,000 apps in the app store.
10:07 AM ON APR 8 2010

Jason Chen:
Now, the App Store.
10:06 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Jobs shows a photo of a little girl opening the iPad and hugging it.
10:06 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

iPhone OS 4.0 Liveblog Archive

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Over 1 million iPad apps on the first day, 3.5 million as of today.
10:05 AM ON APR 8 2010

Jason Chen:
iBooks: 250,000 iBooks were downloaded on the first day. And as of today, it's up to 600,000.
10:05 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
As of today, they've sold 450,000. 300,000 on the first day, 150,00 since then.
10:05 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
But before that, a few updates. iPad! He's going over a few reviews first.
10:04 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Steve Jobs is up on stage. iPhone OS 4 is about to start.
10:03 AM ON APR 8 2010

Jason Chen:
Oh and don't forget to throw a digg in for us too. The event's about to start.
10:02 AM ON APR 8 2010

matt:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
We're inside. People are being seated. Anyone with a camera is being separated out for some reason. Seriously?
9:59 AM ON APR 8 2010

Joel Johnson:
Oh, apparently people are being led into the hall. Did you know Apple's meeting rooms were all designed by Temple Grandin? Explains a lot, really.
9:56 AM ON APR 8 2010

Joel Johnson:
So anyway, I bought this stuff called "SeaFoam" for the BMW which you add to the fuel and then it causes a huge cloud of smoke but apparently that's really good for it? It's basically cigarettes for cars. But without the cancer. Cigarettes that remove cancer. I guess it's marijuana for cars.
Anyway, I think it is going to foul my plugs but I'm super excited about it because Ruby no longer can break out the back end.
Which is to say: Why isn't there a car mount for iPads yet? I want to use my 3G as a GPS unit.
9:54 AM ON APR 8 2010

Jason Chen:
Some people have whipped out their iPads. To blog with?
9:51 AM ON APR 8 2010

Joel Johnson:
That is the biggest MacBook I've ever seen.
9:48 AM ON APR 8 2010

Wilson Rothman:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Prediction: They will announce how many ipads they sold.
9:42 AM ON APR 8 2010

Jason Chen:
Ugly Jon Hodgman, ugly Ron Livingston, ugly John Travolta and ugly Pat Morita are all here.
9:38 AM ON APR 8 2010

Wilson Rothman:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
Who's the guy that plays Dr. Connors in Spiderman? His doppleganger is here too.
9:34 AM ON APR 8 2010

Jason Chen:
There's a guy in here who looks like Jerry Stiller in a leather fedora.
9:32 AM ON APR 8 2010

Jason Chen:
What Apple needs to introduce in 4.0 is the ability to use the iPhone as a tether device to iPad and MacBooks with minimal fee. It would drain the battery like MAD, but that's what battery packs are for.
9:28 AM ON APR 8 2010

Jason Chen:
OnLive, the streaming game system that pipes console games to your computer (and also the iPhone), should be pretty phenomenal on the ipad. the only problem is the control scheme. Seriously, real buttons please.
9:26 AM ON APR 8 2010

Jason Chen:
Albino Matt Buchanan hasn't had his coffee yet, so he's functioning on fumes and aversion to sunlight.
9:24 AM ON APR 8 2010

Wilson Rothman:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
There are about 100ish people here, but the number that can be called "good looking" can be counted on one hand. This is a sad profession.
9:22 AM ON APR 8 2010

Jason Chen:
About 40 minutes left. East coasters should go grab a sandwich so you're ready to watch on your lunch break. West coasters, just tell everyone you're sick and go home.
9:16 AM ON APR 8 2010

Wilson Rothman:

iPhone OS 4.0 Liveblog Archive

Jason Chen:
If you want to follow us on Twitter, our handles are on the left side of the main page. I'm @diskopo and the primary giz one is @gizmodo.
9:13 AM ON APR 8 2010

Jason Chen:
Oh and if you don't know about this site, now you do. http://dailybunny.org/
9:11 AM ON APR 8 2010

Jason Chen:
But really, the iPhone needs a D-pad in order to be really playable in certain games. FPS, for example, or anything that needs precise control that you can't do by pointing at stuff.
9:09 AM ON APR 8 2010

Jason Chen:
How would multitasking work anyway? it would have to be assigned to the home button. Pretty soon that button is going to get so many features that it'll be like typing out a telegram in the 1800s.
9:01 AM ON APR 8 2010

Jason Chen:
So how about that lost episode this week, eh? [Redacted!!] is awesome.
8:59 AM ON APR 8 2010

Joel Johnson:
Oh, I can feel my face sleeping. And whenever I look at Matt's picture I can see the pixels in the "4″. Time to start untyping. Good luck out there, soldiers.
8:59 AM ON APR 8 2010

Jason Chen:
I see one Apple security guy that's ripped, but one that's 5 foot 2 and about 60 years old. There's obviously no uniformity in their hiring practices.
8:57 AM ON APR 8 2010

Jason Chen:
Make sure to post your predictions in the comments too. I'm counting on a surprise. Like the patented iPhone game controller add-on. If that had a battery pack I would be all over it.
8:54 AM ON APR 8 2010

Joel Johnson:
Ooh, I do feel a little spaced still, though. I only have Nyquil and not Dayquil, so I have to wash the Nyquil down with a lot of coffee to counteract the sleeping.
Anyway, how about that operating systems or whatever! I'm expecting Apple to announce a completely unregulated App Store and that they've released the entire company under the Gnu license. And every new iPad will come with a replaceable battery and national health care.

iPhone OS 4.0 Liveblog Archive

Jason Chen:
We're here. It's nice out. I don't see any bald people.
8:51 AM ON APR 8 2010

Joel Johnson:
Hey guys! Guess what! It doesn't feel like a goat is trying to escape from my throat ass first anymore!
Also is this thing on?

Mark Wilson:
Noted, Joel. Just another one of life's pesky troubles that iPhone multitasking can't fix.
8:48 AM ON APR 8 2010

matt:
More importantly, what do you think Brian Lam is wearing to the event today?

matt:
So if there's multitasking, do you think it'll come to first iPhone and 3g? My 3g already runs preeeeettty slow.
8:26 AM ON APR 8 2010

matt:
We're prepping our chi with sencha green tea shots while driving to Cupertino.
8:15 AM ON APR 8 2010

Jason Chen:
Oh and make sure to post your comments here.
7:50 AM ON APR 8 2010

Jason Chen:
The iPhone 2g is going to get cut off from updates somewhere down the line, right? I wonder if that day is going to be today.
7:46 AM ON APR 8 2010

Jason Chen:
The "town hall" events at Apple's campus are a bit nicer. The crowd is smaller and made up of people who are actually covering the thing. As opposed to the big ones like WWDC, where it's developers, fanboys and analysts mixed in.
7:41 AM ON APR 8 2010

Jason Chen:
I've been making a habit of wearing my Mass Effect shirt to liveblogs, events and meetings. So if you ever see me on the street looking like a nerd Commander Shepard, I'm probably doing something I think is important.
7:39 AM ON APR 8 2010

Jason Chen:
If I were slightly stupider I would try liveblogging this from the iPad. Luckily I was dropped on my head only a handful of times when I was a baby.
7:30 AM ON APR 8 2010

Jason Chen:
Almost Apple time. iPhone 4 better bring some neat stuff, after 2 and 3 introduced apps and third-party-accessories (among other things).
7:22 AM ON APR 8 2010

Jason Chen:
Here are our predictions for iPhone OS 4.0 (which is also iPad OS 4.0). It also contains our hopes too, so think of it as peeking into your sister's diary.

Jason Chen:
Recent Liveblog Archives (in reverse chronological order):
Apple Tablet Reveal Liveblog 1/27
Google Nexus One Unveil 1/5/10
Sony E3 Keynote 6/02/09
Nintendo E3 Keynote 6/02/09
Microsoft E3 Keynote 6/01/09
Palm at All Things D 5/28/09
Kindle DX 5/06/09
Apple iPhone 3.0 3/17/09
The Kindle 2 Unveiling
Apple Macworld 2009 1/6/09
Apple Macbook 10/14/08
Apple Let's Rock 9/9/08
Sony Press Conference @ IFA 8/28/08
Nintendo E3 7/15/08
Microsoft E3 7/14/08
Sony E3 7/15/08
Benny camping for iPhone 3G 7/11/08
iPhone app 7/10/08
Apple WWDC 6/9/08
Apple iPhone SDK 3/6/08
Apple Macworld 2008 1/15/08
Toshiba 1/6/08
Pioneer 1/6/08
Samsung 1/6/08
Panasonic 1/6/08