Apple Store App Invades App Store In Time For iPhone 4 Pre-Orders

The Apple Store App is here! It's your basic retail experience, with added perks like setting up Genius Bar appointments and reserving an iPhone 4 from your current phone. Which might be why it's currently borked.

Yes, just like its browser-based cousin, the Apple Store App is experiencing some technical difficulties at the moment:

Apple Store App Invades App Store In Time For iPhone 4 Pre-Orders


Other things you'll be able to do with the app once it's functional: shop Apple products, read customer reviews, and sign up for workshops and events at your local brick and mortar. It should look a little something like this once it's up and running:

Apple Store App Invades App Store In Time For iPhone 4 Pre-Orders


Any opportunity not to have to interact with people sounds good to me. Although it would have been nice if Apple had made it an iPad-friendly universal app.

New Apple Store App Makes Buying Apple Products Easier Than Ever

CUPERTINO, Calif., June 15 /PRNewswire-FirstCall/ — Apple® today introduced the new Apple Store® app which lets US customers purchase Apple products, including the new iPhone® 4, right from the convenience of their iPhone or iPod touch®. The Apple Store app is available as a free download on the App Store beginning today.

The new Apple Store app makes it easy for US customers with an iPhone or iPod touch to find an Apple retail store near them and make reservations for amazing retail services including free tech support and advice at the Genius Bar, hands-on workshops, Personal Shopping appointments and personal training sessions through Apple's popular One to One program. Customers can also shop the full selection of more than 1,000 products and accessories available from the Apple Online Store, get the latest Apple product news, read customer reviews and get answers to their product questions.

[Apple Store App via Mac Rumors]