BP Takes PR Lessons From Domino's

Click to viewWhy fix the spill when you can fix the brand? That pretty much sums it up, doesn't it? We've seen how BP deals with coffee spills. Here's how they deal with rebranding.

This College Humor video stands pretty well on its own, but for reference here's the Domino's video they're spoofing:

Although honestly, once Kevin Costner steps in, we've kind of gone beyond parody, haven't we? [College Humor]