Why It's Sad Sony Lost the Videogame Hardware Race at E3matt buchanan6/18/10 5:01pmFiled to: SonyE3playstation movePlaystationmovePlaystation 3PS3MicrosoftXbox 360 kinectXboxXbox 360KinectNintendoNintendo 3ds3dsDsPSPpsp goFeatureTopWemisssony1K1EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkE3's biggest loser? It's Sony. They've been lagging behind for years overall, but to lose at hardware, their strongest suit? What a pity.AdvertisementLook at all three companies that define the industry. Microsoft is a software company, so Xbox has the best software and services, like Xbox Live, Zune and Windows Media Extender. Nintendo is fundamentally a games company, so they make the best games (or at least, the greatest quantity of amazing, if iterative games). Sony is a consumer electronics company, so they excel at hardware: The PlayStation 3 is defined by Blu-ray and its Cell processor; the PSP blew out the DS in terms of specs, not software. Raw hardware power.So how the hell has Sony lost the hardware race two years running at E3? Squandering their most valuable brand, PlayStation, is a spectacular failure that doesn't bode well for a glorious return to the Sony of old.