Who? "Here in my car, I feel safest of all..." Ah, yes! Here is Numan, the electronic music pioneer, performing his 1979 hit "Cars"...on a bunch of cars. Oh, and the whole rig's powered by a single car battery.
The 96-wheeled instrument was put together by Synn Labs, the tinkerers responsible for the Rube Goldberg madness of OK Go's recent "This Too Shall Pass" video. Both videos were directed by James Frost of Zoo Films.
Of course, somebody has to foot the bill for these types of things, and in this case it's DieHard, who wanted to demonstrate just how much a single one of their DieHard Platinum batteries can power. 24 cars, 2 keyboards, and one one-hit wonder is how much. (OK, ok, there was "Are 'Friends' Electric?," too.)
Wired explains, you're not hearing the cars' actual horns but rather an MP3 file of a horn played through the car's sound system. When you're working off one car battery—the whole setup drew only 31.3 amphours—I guess you're allowed to cut some corners.
Adam Sadowsky, President of Synn Labs, writes:
We absolutely used horns to play the notes live. We couldn't use the horns in that came in the cars because they weren't tuned properly, so we tuned our own and put them into the car's engine compartments.
That's right, no MP3s and no corners cut; just "Cars" with cars, the real deal. [Wired]