Samsung HMX-E10: A 1080p Pocket Cam With 270-Degree Swivel Lens, and ST80 Wi-Fi Point-and-Shoot

Samsung's outing two new affordable cameras: the HMX-E10, a 1080p pocket cam with a handy 270-degree swiveling lens and the 14.2MP ST80 point-and-shoot, which packs Wi-Fi for beaming photos and 720p video directly to YouTube, Facebook and the rest.

The HMX-E10's swiveling lens isn't the first we've seen, but it's a welcome addition in the vanilla world of pocket cams. This one has a 1/3.2 inch CMOS sensor and shoots 1080p, 30fps HD video, and it has some built-in effects like pencil-sketch, tilt-shift, and vignetting for when you're feeling a little creative. It will be available this September for $200 in black and a nice cream.

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The 14.2MP ST80 point-and-shoot has 3x optical zoom a 3" WQVGA touch screen, and is all about sharing your shots—it's yet another point-and-shoot that comes with built-in WiFi for emailing and directly uploading shots and it is DNLA compliant via Samsung's AllShare tech. The ST80 also shoots 720p HD video and has a Smart Crop feature for straightening out angled shots. It'll be available this September for $250. [Samsung]

Samsung HMX-E10: A 1080p Pocket Cam With 270-Degree Swivel Lens, and ST80 Wi-Fi Point-and-Shoot

SAMSUNG INTRODUCES POCKET-SIZED, FULL-HD CAMCORDER
WITH SWIVELING LENS

HMX-E10 Adds Style and Flexibility to Samsung's Growing Camcorder Family, Allowing Consumers to Picture Themselves in the Fun

Ridgefield Park, NJ (July 28, 2010) – Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, today added to its point-and-shoot camcorder lineup with the introduction of the innovative HMX-E10. Offering full-HD resolution, the Samsung HMX-E10 is highlighted by a versatile, 270-degree swiveling lens that enhances consumers' creativity and allows them to add their own unique views to their video by being able to record from just about any angle. The HMX-E10's swiveling lens also brings a new sense of fun to recording video, and gives consumers the ability to step out from behind the camcorder and put themselves in the frame with their friends and family.
Samsung has also strived to simplify the way consumers share content with others through the HMX-E10, with the innovative built-in USB port function. The USB feature enables users to connect the camcorder directly to any computer without added attachments like a USB cable, allowing consumers to share important moments wherever they are. The USB connection can also be used to charge the battery.
"Samsung is focused on introducing features to its camcorders which address unmet needs and take the video recording experience to new levels for consumers," said Sangjin Park, President of the Digital Imaging Business, Samsung Electronics. "The HMX-E10 offers the image quality, ultra-compact design and built-in USB technology that consumers expect from this class of camcorder, but goes a step beyond, offering features such as a swiveling lens, versatile LCD screen and a range of smart filters, which give users the ability to do more and express their creativity."

Easy Connectivity and Sharing
Samsung designed the HMX-E10 to help simplify the way consumers share their content with others. The camcorder features a built-in USB connection that gives users the ability to connect the camcorder to any computer without having to worry about always carrying around a separate USB cable. In addition, the HMX-E10 is also loaded with Samsung's play edit sharing program, called intelli studio. This intuitive program gives users the ability to edit and play their video from any computer without having to install supporting software. This is extremely useful when traveling or when consumers are away from the own personal computers.
An interactive and onscreen "upload" button on the HMX-E10 also makes uploading footage to the Web effortless. When connected to a computer with an internet connection, the one-touch "upload" button links directly to a specified content sharing Web site, such as YouTube™, and reduces the number of steps needed to successfully upload and share video.

High-Performance Sensor and Versatile Display
At the heart of the HMX-E10 is a large, high-performance 1/3.2 inch CMOS sensor that captures impressive 1920x1080 full HD resolution video (30p / H.264) as well as eight mega pixel digital still images. On the back of the camcorder is a versatile, 2.7-inch wide, touch screen LCD that is set vertically. When recording video, the HMX-E10's LCD screen is divided into two sections; the top displays the live view showing what is currently in the frame and the bottom displays a series of touch-screen controls, including record, stop and play. Consumers can even rotate the swivel lens to utilize this screen to put themselves in the frame, allowing them to step out from behind the camcorder and become part of the action. When reviewing footage, consumers hold the HMX-E10 horizontally, so that they can leverage the entire display to view their video in widescreen.

Creative Controls
The HMX-E10 is packed with a full range of fun controls which encourage consumers to get creative with their videos. Consumers can take advantage of several Smart Filters which adjust the HMX-E10 to produce unique lens and color effects. The camcorder's lens effects include miniature, which produces the tilt and lens shift effect, and vignetting, which produces the lomo effect. Color effects include defog, which mimics the use of a CPL filter, and sketch, which gives video a pencil drawing feel.

Specifications
HMX-E10
Image Sensor • 1/3.2" CMOS
Lens • 1x, Auto Focus (2x digital zoom) F2.2 Bright lens
LCD • 2.7-inch Touch-Screen LCD, 230k
Memory • microSD
Interface • USB 2.0 (Built in)
• HDMI
Unique Features • 1920x1080 Full-HD Video
• H.264 Video Format
• 8MP
• Ultra-Compact Design
• 270° Swiveling Lens
• HDMI Connectivity
• Built-in USB
• USB Charging
• Smart Filters: Miniature, Vignetting, Defog, Sketch
• Panorama shot
• Built-In intelli-studio2.0 Software
• One-Touch Upload to YouTube
Color Ivory / Black
Availability September 2010
Pricing $199.99
* Specifications and design are subject to change without notice.
For additional information regarding Samsung's 2010 digital imaging product lineup, including press releases, video content and product images, please visit www.samsung.com/newsroom.

SAMSUNG INTRODUCES THE Wi-Fi ENABLED ST80 DIGITAL CAMERA

Sharing Images and Video is Simplified for Today's Well-Connected Consumer

Ridgefield Park, NJ (July 28, 2010) – Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, today unveiled the ST80, a 14.2 mega-pixel point and-shoot camera that joins Samsung's growing line of Wi-Fi enabled digital cameras. With wireless technologies such as Wi-Fi and Samsung's AllShare™ (DNLA) connectivity, the ST80 makes it easy to share images on the move and keep friends and family updated from anywhere at any time.
"We want to let people share their favorite pictures quickly while they're on the move, and the ST80 does just that," said Sangjin Park, President of the Digital Imaging Business, Samsung Electronics. "Connectivity is everywhere, and at Samsung we are committed to bringing these wireless capabilities to the digital imaging world by developing innovative cameras that satisfy the distinct needs of our consumers. The innovative and stylish design of the ST80 is also a testament to the strong vision of Samsung's design engineers. It's the perfect digital imaging solution for today's well-connected consumer."

Beauty and Brains
The unique style of the ST80 immediately makes it stand out from the crowd. Consumers will be drawn to the ST80's slim and rounded design, which houses a 3x optical zoom as well as a large, 3.0-inch wide touch screen on the back of the camera. Consumers will also enjoy the smart features found within the camera. The ST80 comes equipped with Samsung's new ‘Smart Crop' feature, a unique editing tool which takes place directly on the camera. With ‘Smart Crop,' users can crop images taken at any angle or slant, such as banners or signs, and then straighten them as if they were originally taken straight on. The ST80 also makes it easy to capture great images with Samsung's Smart Auto (Still & Movie) scene recognition technology. Smart Auto (Still & Movie) automatically recognizes the user's current shooting environment and selects the appropriate settings to achieve the best results possible.
In addition to the impressive 14.2 mega-pixel resolution for digital still images, the ST80 offers HD video recording. At 30 frames-per-second, the ST80 allows consumers to record high quality, 720p HD video utilizing the H.264 format, which provides up to three times more recording capacity than the MJPEG video format.

Wirelessly Connected
The ST80's wireless connectivity makes it easy for users to upload or share digital images or videos with others directly from the camera without the need to be connected to a computer. By leveraging an available Wi-Fi internet connection, consumers have the option to email their digital images and video to individual email addresses or to those stored in the camera's address book. In addition to email, consumers can also effortlessly upload images and videos directly to social networking sites such as Facebook®, Picasa™, YouTube®, Photo Bucket or even Samsung's own Web site (www.samsungimaging.com). The ST80 range also comes equipped with an account with mobile hotspot provider Boingo, delivering broadband speeds in the palm of your hands at more than 120,000 Wi-Fi hotspots across the world.
The ST80's wireless connectivity is further enhanced by Samsung's AllShare™ technology. Thanks to AllShare, users can effortlessly sync the ST80 to popular DLNA-compliant (Digital Living Network Alliance) electronics found throughout the home, such as HDTVs and digital photo frames, and wirelessly connect and share content between each device.