Chris Anderson's new Big Idea—that the open web is giving way to a mere transport system for closed or semiclosed platforms like Facebook or iPhone apps from the App Store—is not very new. In its current iPhone-y, app-y incarnation, it's at least a couple of years old. Wired even participates in the very phenomenon it bemoans, with its very fancy iPad app. (Because it has to: "The assumption had been that once the market matured, big companies would be able to reverse the hollowing-out trend of analog dollars turning into digital pennies. Sadly that hasn't been the case for most on the Web, and by the looks of it there's no light at the end of that tunnel.") And the general idea itself goes back even further—Wired proclaimed the browser was dead in 1997, as he points out.