For Now, Most Americans Happy to Be Un-LocatedSam Biddle8/30/10 10:00amFiled to: PrivacylocationLocationawareLocationservicesFoursquarePlacesFacebookgowalla68EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkWill most people ever really aspire to be mayor? The buzz surrounding location services is massively disproportionate to their actual use, says the NY Times—only 1% of Americans use them weekly. But will it remain a yuppie novelty?According the National Venture Capital Association, $115 million has been injected into location-based services in the past year. That's a chunk of change. Services like Foursquare, Facebook's new darling Places, and Loopt have captured plenty of national attention, but have been received narrowly—80% of users are men, and 70% are between 19 and 35. But is that a problem? Not if you're an advertiser looking to get in on the location-aware action (like Starbucks and Gap), who covet the eyeballs of that prime demographic. But if you're backing one of these services, you're probably hoping for attention beyond urban geeks such as myself.