"No longer is HTC just about putting a phone in your hand," said HTC at their event, ushering in HTCSense.com, a service which pairs up a HTC user's phone with their computer, for easy data management.
From any computer in the world, the user can log in and find text messages—even from years ago. The example used by John Wang, HTC's CMO, was if you left your phone at home and couldn't remember the restaurant you were meant to meet friends at later.
If you can't find your phone in the house, the online service can "call" your phone, so it rings and can be located. If the phone was left at home and you're at the office, the online service can even redirect calls to your office line.
Similar to the iPhone service, if a phone is lost, the online service can even remotely erase all data from it.