Microsoft: "Blu-ray is Going To Be Passed By As a Format"

Need further proof Microsoft will never adopt Blu-ray, as you clutch your HD DVD drive to your chest and sob for Microsoft's halcyon HD format days? Xbox 360's UK director Stephen McGill has reiterated the future is digital downloads.

McGill told Xbox Achievements that "people have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay," referring to the Zune service.

Instead of launching an Xbox 360 with integrated Blu-ray drive, "people now recognize what a smart decision it was to keep the [Xbox 360] pricing low."

Fair enough that Microsoft will never put its name to a Blu-ray drive-equipped product, but what about those add-ons Ballmer promised were coming last year? [Xbox Achievements via Thinq]

Image Credit: Niubie