The last time the web smashed into television, over a decade ago, it exploded like poorly made breast implants. So why are we so excited about Google TV?
One Word: Apps
A desktop interface doesn't work on a television. It's half the reason the web on TV bombed the last time around. But the industry seems to have learned its lesson: TV apps need a TV interface. Check out the apps on the Xbox 360. They're not a bad start. The same way it took thousands of developers to unlock the potential of the 3.5 inch screens inside our pockets, developers can turn the 50-inch displays in our living rooms into something else entirely. Being able to look at actual stock quotes on CNBC while Jim Cramer's head turns red and pops like a pimple, or tweeting about how crazy it is that Don Draper's secretary just said that thing about black people is just the beginning of what apps on a television can be. And Google TV's the first TV platform to make that a real possibility.