Frito-Lay is pulling their Sun Chips 100% Compostable bags after receiving "consumers' feedback about the bag's noise level." Well, since they are louder than a combat jet, I'm not surprised. Here's why:
Thank you for contacting Frito-Lay to share your thoughts about the SunChips compostable package.
Frito-Lay is taking steps to improve the SunChips 100% compostable packaging launched in early 2010. The new steps help address consumers' feedback about the bag's noise level, while continuing to build on the environmental benefits.
While Frito-Lay works to develop a next-generation compostable package, SunChips Original snacks will remain in the current 100% compostable package, while the other SunChips flavors will be transitioned back to their traditional packaging. Once the improved compostable bag is ready, it will be featured in the SunChips Original flavor, allowing Frito-Lay to monitor consumers' response.
As with many leading-edge technologies, there is an ongoing process of improvement and refinement. We are confident the approach we are taking will allow us to continue our sustainability progress, while also showing our consumers that we are committed to responding to their needs and preferences.
Frito-Lay Consumer Affairs
I tried the bag the other day. Indeed, it was really loud, but not that loud in the middle of a noisy deli. Maybe Frito-Lay just wants to avoid any potential lawsuits from people claiming they got their hearing damaged by the bag crackling. [Inspired Economies via Crunchgear]