I Want to Ride My Pantone Red 186C Bicycle, I Want to Ride My Bike...S

You can get everything Pantone-branded these days, so it only figures you can stick something between your legs in cherry-red 186C shade. And green 672C, yellow 14-0848 and so on. That official smack of paint will cost you, though. Bigtime.

They've just arrived in the UK from Italy, landing at department store Heal's for £790 ($1,260), and are made by Abici Italia. Interestingly, this doesn't look like the first time Pantone has collaborated with a bike manufacturer, with the Japanese brand GIC bikes also producing some brightly-hued ones last year. [Heals via RetroToGo]

I Want to Ride My Pantone Red 186C Bicycle, I Want to Ride My Bike...S

I Want to Ride My Pantone Red 186C Bicycle, I Want to Ride My Bike...S