The Reports of App-Free iPads Have Been Greatly Exaggerated

Recently we were rather skeptical about a report claiming that a third of iPad users have never downloaded an app. Now there's confirmation that we weren't just paranoid: Nielsen, the media-survey firm behind the numbers, has posted a major correction.

As you can see by the new chart above, it turns out that it's only 9% of iPad users who haven't downloaded apps to their devices. That's quite a bit different from what we heard originally:

The Reports of App-Free iPads Have Been Greatly Exaggerated

So far Nielsen hasn't made any remarks about the mysteriously updated graph or explained how the initial error occurred. [The Register]