It's half an iPad stand for easier browsing/viewing, half a carrying case for protection. I like the way it resembles a toolbox, for turning the screen body-wards and pretending you're a builder. Is it just me who that appeals to?
The stand can be used portrait or landscape-ways, and while there's no screen protection at least the back is protected from potential scratches at the building site. It costs $50 / £40. [Apple and Griffin]