Apple's Back to the Mac Event LiveblogS

This is Gizmodo's liveblog for the Apple Mac Event on 10/20. Coverage officially starts at 10:00 AM PT (1:00 PM ET), but we'll be blogging before that. Check Gizmodo.com for more news after the liveblog's complete.

Jason Chen:
Good morning!
7:38 AM ON OCT 20 2010

Jason Chen:


8:11 AM ON OCT 20 2010

Joel Johnson:
Good morning, Jason. Happy Purple Day.
8:16 AM ON OCT 20 2010

Jason Chen:
Yup, the Apple Store just went down.
8:45 AM ON OCT 20 2010

Jason Chen:
Oh and as always, if you have comments, here is the place to go. First off, tell us if you think there's one special announcement that's going to happen that nobody has seen coming. The surprise that is supposedly coming. What is it?!
8:48 AM ON OCT 20 2010

Jason Chen:
While we're waiting, check out this fantastic Twitter app. It's like Mario meets inanity.
8:53 AM ON OCT 20 2010

Joel Johnson:
I would kill for a canonical index of every Mario reference or remix that's ever been made. It would be thousands of entries over 25 years. Well, I wouldn't kill for it. But I would jump on someone for it.
8:58 AM ON OCT 20 2010

Jason Chen:
I don't always drink coffee in the morning, but when I do, it's Dos Equis.
9:01 AM ON OCT 20 2010

Jason Chen:
Someone, I think Pash from Lifehacker, raised a good point yesterday about Pandora. I don't know why, but whenever I use it, I feel like I'm just playing a game where I try to decide whether or not a song is bad enough to thumbs down so as to not waste all my thumbs downs for the hour. I don't like this game.
9:07 AM ON OCT 20 2010

ccmascari:
Apple Mac and OS X Liveblog Today! Here's What to ExpectREAD NOW
9:12 AM ON OCT 20 2010

Jason Chen:

Apple's Back to the Mac Event LiveblogS




And for you, my friends. A hammy courtesy of Cute Overload.
9:13 AM ON OCT 20 2010

Joel Johnson:
You know, I still prefer albums or hand-picked mixes to Pandora–I'm ancient!–but I do like using it at parties and such. Once you teach it a few lessons you can get a very nice eclectic mix of music without too much novelty nor not enough variety.
9:17 AM ON OCT 20 2010

Jason Chen:
Kotaku's got a lead on good Amazon deals today. First is Super Street Fighter IV for $25.
9:18 AM ON OCT 20 2010

Jason Chen:
I think at that price, Buchanan would get me a copy just so he has someone new to beat.
9:18 AM ON OCT 20 2010

Joel Johnson:
I haven't even played my copy of Halo: Reach for more than, like, 30 minutes. And I still haven't beat Starcraft II single player. And I am still into Minecraft. And I want Kirby. And Civ. There is not enough time.
9:21 AM ON OCT 20 2010

Jason Chen:
With Rock Band 3, Fable 3, Fallout New Vegas in the next WEEK, it's going to be ridiculous.
9:22 AM ON OCT 20 2010

Jason Chen:
Speaking of games, games on the Mac has been…frustrating. Even Steam hasn't been quite as fast to get people to port games over as you'd expect. I wonder if some kind of iOS emulation on the desktop would work for gaming. It'd at least bring a donkeyload of games to your system.
9:25 AM ON OCT 20 2010

Jason Chen:
I regret to inform you that that hammy I pasted earlier is actually a guinea pig. Apologies.
9:26 AM ON OCT 20 2010

Jason Chen:
OK, so OS X users. What's deficient about your current operating system? What features can they add in 10.7 that would make you upgrade? The ones I can think of are FaceTime integration, a better Finder, and…uh…not a whole lot else. Put your guesses here.
9:33 AM ON OCT 20 2010

Jason Chen:


9:33 AM ON OCT 20 2010

Joel Johnson:
I actually have an article I'm working on about Mac gaming. The nut is basically that there need to be better drivers for OS X. Even if the hardware isn't as good as cutting edge PC hardware, the performance in OS X versus Windows 7 is nearly always embarrassingly different.
9:34 AM ON OCT 20 2010

Joel Johnson:
I actually have an article I'm working on about Mac gaming. The nut is basically that there need to be better drivers for OS X. Even if the hardware isn't as good as cutting edge PC hardware, the performance in OS X versus Windows 7 is nearly always embarrassingly different.
9:34 AM ON OCT 20 2010

Jason Chen:
Right. Steam has to get everyone to port to OpenGL, correct?
9:37 AM ON OCT 20 2010

Jason Chen:
Also, I wonder what the new iLife changes are going to be. A better iMovie is a MUST, now that everyone is doing so much video shooting and editing.
9:40 AM ON OCT 20 2010

Joel Johnson:
I don't actually know the specifics of why OSX is crappy for gaming…yet. But I will soon!
9:42 AM ON OCT 20 2010

Joel Johnson:
And yeah, I'd love a slightly updated iMovie, especially one that syncs or plays nice or does something with the iOS version, which just isn't there yet.
9:43 AM ON OCT 20 2010

Jason Chen:
Oh and please follow us on Facebook. It's the complete opposite of people sending you spam requests for Facebook games. Unless you're one of those people, in which case, it's just like that. But BETTER. Thank you.
9:49 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


9:50 AM ON OCT 20 2010

Jason Chen:
Also! Please follow me, diskopo and Gizmodo on Twitter. If I go up an order of magnitude I will shove something down the pants just for you lucky followers.
9:51 AM ON OCT 20 2010

Joel Johnson:
Oh! If we're self-pimping, I always enjoy a good follow at @joeljohnson. For the latest in whisky and Justin Bieber news.
9:53 AM ON OCT 20 2010

Jason Chen:
Soft jazz is playing on stage. I'm not sure, historically, I equate soft jazz with lions, but that makes as much sense as anything else, I guess.
9:55 AM ON OCT 20 2010

Joel Johnson:
From the intro music, it sounds like Apple is about to announce they have teamed up with PBS.
9:56 AM ON OCT 20 2010

Jason Chen:
They've teamed up with Charles Shulz and the entirety of the presentation is going to be wah wah wah wahs.
9:58 AM ON OCT 20 2010

Joel Johnson:
Holy hell, the music is Vince Guaraldi.
9:59 AM ON OCT 20 2010

Jason Chen:
The event's starting. Steve Jobs is coming on stage.
10:00 AM ON OCT 20 2010

Jason Chen:
It's only October 20, but he's wearing a Steve Jobs costume.
10:00 AM ON OCT 20 2010

Jason Chen:
He's going to let people who made these products demo them for us, today.
10:01 AM ON OCT 20 2010

Jason Chen:
Tim Cook, Apple's COO, is on stage to talk about the Mac.
10:01 AM ON OCT 20 2010

Jason Chen:
Video will be up in just a second.
10:01 AM ON OCT 20 2010

Jason Chen:
Cook says they'd be #110 on the Fortune 500 list if they spun out the Mac "company" as a company.
10:02 AM ON OCT 20 2010

Jason Chen:
The Mac is growing 27% year over year, higher than the rest of the market, 11%.
10:03 AM ON OCT 20 2010

Jason Chen:
One in five PCs sold in retail in the US is a Mac. I suppose this doesn't count government, EDU, and enterprise?
10:03 AM ON OCT 20 2010

Jason Chen:
There are 600,000 registered Mac developers, and Apple's adding 30,000 a month.
10:04 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:04 AM ON OCT 20 2010

Jason Chen:
Cook's talking about Valve and Steam, meaning they're quite proud of the fact that there's now a digital delivery system for the Mac.
10:04 AM ON OCT 20 2010

Jason Chen:
AutoCAD is coming to the Mac. Wait…AutoCAD wasn't on the Mac before??
10:05 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:05 AM ON OCT 20 2010

Jason Chen:
And now Cook's talking about Microsoft, and Microsoft Office. That seems very telling, that they're more friendly with Microsoft these days than Google, Adobe, RIM, etc. etc.
10:05 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:06 AM ON OCT 20 2010

Jason Chen:
Cook says the Mac has been #1 in customer satisfaction, customer support, reliability from such outlets like PC Mag and Consumer Reports. (I thought Consumer Reports was dead to them.)
10:06 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:07 AM ON OCT 20 2010

Jason Chen:
Cook's talking about their retail stores now and how wonderful they look.
10:07 AM ON OCT 20 2010

Jason Chen:
"The stores in China, interestingly, are the highest trafficked of any of our stores." Hmmm, how many people are in China again?
10:08 AM ON OCT 20 2010

Jason Chen:
Jobs is coming back on stage.
10:08 AM ON OCT 20 2010

Jason Chen:
Hahahaha. Now Jobs is asking people to silence their phones.
10:08 AM ON OCT 20 2010

Jason Chen:
Now, iLife. "It's why some people buy a Mac."
10:09 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:09 AM ON OCT 20 2010

Jason Chen:
"We keep improving it every year or two, and it's gotten incredibly good." Here's iLife 11. It has the same apps in it.
10:09 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:09 AM ON OCT 20 2010

Jason Chen:
First up is iPhoto.
10:09 AM ON OCT 20 2010

Jason Chen:
So, now they've got new features like a new full screen mode, better Facebook integration, easier emailing, new slideshows, "a big leap in books", which means printing your photos in books, and letterpress cards.
10:10 AM ON OCT 20 2010

Jason Chen:
Here's a demo of iPhoto 11 by Phil Schiller.
10:10 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:10 AM ON OCT 20 2010

Jason Chen:
Phil's demoing fullscreen mode, going through events, and cycling through photos in each event.
10:11 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:12 AM ON OCT 20 2010

Jason Chen:
I know this is just a demonstration, but seeing some guy cycle through another person's intimate family moments is always pretty weird. Do you know these people Phil? Do they know that you're looking at their geotagged photos taken in London?
10:12 AM ON OCT 20 2010

Jason Chen:
He says it's "my" pictures in London. I don't see you in them, Phil!
10:13 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:13 AM ON OCT 20 2010

Jason Chen:
He's demonstrating slideshow generation, which looks pretty nice actually.
10:14 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:14 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:15 AM ON OCT 20 2010

Jason Chen:
A holiday themed iPhoto slideshow. Awww.
10:15 AM ON OCT 20 2010

Jason Chen:
Too bad our family photos are not as well taken, and our family is not as good looking. But still, we can dream.
10:16 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:16 AM ON OCT 20 2010

Jason Chen:
You can also email directly inside of iPhoto, to bug your family members with.
10:16 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:17 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:17 AM ON OCT 20 2010

Jason Chen:
The new Info panel tells you what you did with these photos, such as emailing the photo, sharing it on Flickr, sharing on Facebook, and even seeing what people said about your family on your Facebook photo.
10:18 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:19 AM ON OCT 20 2010

ccmascari:
iLife '11 the Prettiest iLife Yet – READ NOW
10:19 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:19 AM ON OCT 20 2010

Jason Chen:
Come to think of it, Phil Schiller is wearing a Phil Schiller costume too. Short-sleeved, button up, solid-colored shirt and jeans.
10:19 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:20 AM ON OCT 20 2010

Jason Chen:
It's interesting that Microsoft has similar applications to iLife, but really don't advertise it much. I think it's a matter of making their software more visible in a cohesive package.
10:21 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:21 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:22 AM ON OCT 20 2010

Jason Chen:
And if you don't know what letterpress cards are, there's a video INSIDE iPhoto that teaches you what they are. So you can buy them.
10:22 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:23 AM ON OCT 20 2010

Jason Chen:
Jobs: "This is why we do what we do."
10:23 AM ON OCT 20 2010

Jason Chen:
Next, iMovie 11.
10:24 AM ON OCT 20 2010

Jason Chen:
Steve Jobs sounds pretty hoarse. I suppose that's why he's letting others take over the presentation today.
10:24 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:24 AM ON OCT 20 2010

Jason Chen:
What's new? Better audio editing (more sophisticated editing, simply). For "mere mortals," says Steve.
10:24 AM ON OCT 20 2010

Jason Chen:
Also, one step effects, people finder, news and sports themes and movie trailers.
10:25 AM ON OCT 20 2010

Jason Chen:
Here's their chief architect for video application , Randy, to show off iMovie.
10:25 AM ON OCT 20 2010

Jason Chen:
You can see the audio waveforms to adjust fade-ins and levels without going into menus.
10:26 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:26 AM ON OCT 20 2010

Jason Chen:
UNRELATED: There's a FaceTime icon in the dock!
10:26 AM ON OCT 20 2010

Jason Chen:
It looks the same as the iOS FaceTime icon, except slightly tweaked.
10:27 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:27 AM ON OCT 20 2010

Jason Chen:
Either that or it's a re-designed iChat icon.
10:27 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:28 AM ON OCT 20 2010

Jason Chen:
The iMovie demo is still going on, showing off a few mountain bikers and transitions like instant replay, freezeframe with Ken Burns, and a custom soundtrack.
10:29 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:29 AM ON OCT 20 2010

Jason Chen:
And now, movie trailer creation, starring you, your mom, your brother, your step-dad, your step-sister that ignores you, and a a creepy uncle.
10:30 AM ON OCT 20 2010

Jason Chen:
It pulls your name out of the address book.
10:30 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:31 AM ON OCT 20 2010

Jason Chen:
This sounds fun for a few iterations, but will be very annoying if all your home movies look like this. All 15 of these trailers have original scores done by the London Symphony Orchestra.
10:31 AM ON OCT 20 2010

ccmascari:
UPDATED: iLife '11 the Prettiest iLife YetREAD NOW
10:32 AM ON OCT 20 2010

Jason Chen:
All you have to do to create these trailers is drag in your own clips into the holes defined by which trailer you choose.
10:32 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:32 AM ON OCT 20 2010

Jason Chen:
They have the face-detection technology in iPhoto and put it into iMovie in order to find how many people there are in clips, if they're close-ups or wide shots, how many people are in the clip and so on. And you can filter by # of people, type of shot and other criteria.
10:33 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:34 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:35 AM ON OCT 20 2010

ccmascari:
Is That a FaceTime Icon in the Mac Event Dock?READ NOW
10:35 AM ON OCT 20 2010

Jason Chen:
Even if these pre-made themes are going to dominate people's home movies for the next year, it's all good, as long as it raises the caliber of movies created.
10:35 AM ON OCT 20 2010

Jason Chen:
Just like iPhoto, you can do a lot of sharing from within iMovie.
10:36 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event LiveblogS


10:36 AM ON OCT 20 2010

Jason Chen:
If these trailers were actual movies, they would be among the lowest-rated entries on Rotten Tomatoes.
10:37 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:37 AM ON OCT 20 2010

Jason Chen:
Jobs is back on stage. "Isn't that awesome?"
10:38 AM ON OCT 20 2010

Jason Chen:
"Randy, along with his team, have invented all of this stuff. Isn't it amazing?"
10:38 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:38 AM ON OCT 20 2010

Jason Chen:
Next up is GarageBand 11.
10:39 AM ON OCT 20 2010

Jason Chen:
Flex Time, Groove Matching, and more guitar amps & effects, new piano & guitar lessons and "How Did I Play?"
10:39 AM ON OCT 20 2010

Jason Chen:
Here's Xander, product marketing manager to demo Garageband.
10:39 AM ON OCT 20 2010

Jason Chen:
"Imagine a group of kids came together to jam."
10:40 AM ON OCT 20 2010

Jason Chen:
What's wrong with this? Everyone's playing very sloppy and has no correct rhythm.
10:40 AM ON OCT 20 2010

Jason Chen:
"The drums are the only thing in this entire song playing with good rhythm."
10:41 AM ON OCT 20 2010

Jason Chen:
Poor kids, getting crapped on on stage by this guy.
10:41 AM ON OCT 20 2010

Jason Chen:
How do you fix this? You can pick one track in your song to be the groove track. Once you click the drums, Garageband analyzes the track and applies it to all the other instruments.
10:41 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:41 AM ON OCT 20 2010

Jason Chen:
Now all the instruments should be locked into a rhythm, "but to a human rhythm", because we dont' want our songs to sound robotic.
10:42 AM ON OCT 20 2010

Jason Chen:
This sounds a bit like auto-tune, but for the entire band. Kinda, auto-rhythming.
10:42 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:43 AM ON OCT 20 2010

Jason Chen:
FlexTime. One of the guitars missed a hit, but you can fix it with FlexTime. Double click on a region, and expand the waveform to make it longer, shorter, or whatever.
10:43 AM ON OCT 20 2010

Jason Chen:
And now, Garageband music lessons.
10:44 AM ON OCT 20 2010

Jason Chen:
There are HD videos that play on the top of the screen and an instrument representation on the bottom, like a piano or a guitar.
10:45 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:45 AM ON OCT 20 2010

Jason Chen:
Garageband will tell you in real time how you're playing, and you can play along with a chamber orchestra recorded in Vienna.
10:46 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:46 AM ON OCT 20 2010

Jason Chen:
The score on the bottom tells you how you're doing against the music.
10:46 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:47 AM ON OCT 20 2010

Jason Chen:
There's also a history feature that charts how how your score is from day 1 to day whenever-you-learn-to-play-the-song-without-errors.
10:47 AM ON OCT 20 2010

Jason Chen:
ILife is free with every new Mac, as always. And you can upgrade your existing copy for $49. You can get it Today.
10:48 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:49 AM ON OCT 20 2010

Jason Chen:
Next is FaceTime. FaceTime! Finally!
10:49 AM ON OCT 20 2010

ccmascari:
UPDATED: iLife '11 the Prettiest iLife YetREAD NOW
10:49 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:49 AM ON OCT 20 2010

Jason Chen:


10:49 AM ON OCT 20 2010

Jason Chen:
They've shipped 19 million FaceTime devices since the introduction.
10:50 AM ON OCT 20 2010

Jason Chen:
Their number one request? Doing FaceTime to the Mac. (DUH.)
10:50 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:50 AM ON OCT 20 2010

Jason Chen:
You can have your contact list, favorites, recents and you can start a FaceTime call.
10:50 AM ON OCT 20 2010

Jason Chen:
"It even does fullscreen. We're really excited by this." I'm very excited about this too!
10:51 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:51 AM ON OCT 20 2010

Jason Chen:
Here's a FaceTime call between Steve, on a Mac, and Phil, on an iPhone.
10:52 AM ON OCT 20 2010

Jason Chen:
It can transition from landscape to portrait by itself, automatically, inside FaceTime.
10:52 AM ON OCT 20 2010

Jason Chen:
"This is a short demo."
10:52 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:52 AM ON OCT 20 2010

Jason Chen:
There's going to be a beta release of FaceTime for Mac today. Today!!
10:52 AM ON OCT 20 2010

Jason Chen:
"Next up, the entree for today."
10:53 AM ON OCT 20 2010

Jason Chen:
"We've had seven major releases of Mac OS X in the last decade. I dont' think anyone can match that track record. We've been improving it with every major release."
10:53 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:53 AM ON OCT 20 2010

Jason Chen:
"Today, we are gonna give you a preview of the eighth major release of Mac OS X. And we call it Lion."
10:54 AM ON OCT 20 2010

ccmascari:
FaceTime For Mac Is Here!READ NOW
10:54 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:54 AM ON OCT 20 2010

Jason Chen:
What's the major feature? The innovations we made in iPhone and iPad, and they want to bring iOS back to the Mac.
10:54 AM ON OCT 20 2010

Jason Chen:
What are some of these features? Multi-touch gestures, for one.
10:55 AM ON OCT 20 2010

Jason Chen:
App Store. (Wait, App Store???)
10:55 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:56 AM ON OCT 20 2010

Jason Chen:
App Home screens, for a third. Full screen apps, number four.
10:56 AM ON OCT 20 2010

Jason Chen:
"Sometimes, not all the time, but sometimes, that's great on the Mac too."
10:56 AM ON OCT 20 2010

Jason Chen:
Also, auto-save. "You don't have to bother saving your data."
10:56 AM ON OCT 20 2010

Jason Chen:
Also auto-resuming when launched.
10:56 AM ON OCT 20 2010

Jason Chen:
These are the concepts they've been inspired on in iOS that they want to take to the Mac.
10:56 AM ON OCT 20 2010

Jason Chen:
What does multi-touch gesturing mean? It doesn't work touching the screen. Touch surfaces don't want to be vertical.
10:57 AM ON OCT 20 2010

Jason Chen:
It's ergonomically terrible. "Touch surfaces want to be horizontal."
10:57 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:57 AM ON OCT 20 2010

Jason Chen:
They've got multi-touch trackpads in their notebooks. They also have multitouch on the mouse, as well as a pure trackpad on the desktop. That's how they will use multitouch.
10:58 AM ON OCT 20 2010

Jason Chen:
There have been 7 billion downloads from the app store. So they want to bring it to the Mac. There will be a Mac App Store.
10:58 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


10:59 AM ON OCT 20 2010

Jason Chen:
It will be "the best place to discover apps. It won't be the only place, but be the best place." Same deal for devs as on iOS. Automatic installation.
10:59 AM ON OCT 20 2010

Jason Chen:
Automatic app updates too.
10:59 AM ON OCT 20 2010

Jason Chen:
The apps will be licensed to use on ALL of your personal Macs.
10:59 AM ON OCT 20 2010

Jason Chen:
Let's just hope the approval process for this Mac App store won't be as draconian as the iOS app store.
10:59 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:00 AM ON OCT 20 2010

Jason Chen:
Four other things they do in Mac OS X: Expose, Dashboard, Full screen apps and spaces.
11:00 AM ON OCT 20 2010

Jason Chen:
"Wouldn't it be great to unify these four things? It's Mission Control."
11:00 AM ON OCT 20 2010

Jason Chen:
You can view everything on your Mac and navigate instantly to anywhere.
11:00 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:01 AM ON OCT 20 2010

Jason Chen:
Here's Craig, a VP to demonstrate some of the new features.
11:01 AM ON OCT 20 2010

Jason Chen:
The App Store is first.
11:01 AM ON OCT 20 2010

ccmascari:
Mac OS X Lion: The Best FeaturesREAD NOW
11:01 AM ON OCT 20 2010

Jason Chen:
It's a Dock icon and pops up the App Store (similar to the way it is in iTunes right now).
11:01 AM ON OCT 20 2010

Jason Chen:
You can also see the top paid and free apps in the store. There are also categories, and updates. Exact same as the iOS app store.
11:02 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:02 AM ON OCT 20 2010

Jason Chen:
When you buy an app, it flies up out of the App Store and installs directly into your dock. FLIES.
11:03 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:03 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:04 AM ON OCT 20 2010

ccmascari:
Mac OS X Lion: The Best FeaturesREAD NOW This article will give you live analysis of all the best features in Mac OS X Lion.
11:05 AM ON OCT 20 2010

Joel Johnson:
"Launchpad" now lets you use an iOS-style app launcher, with folders.
11:05 AM ON OCT 20 2010

Joel Johnson:
Using a multitouch gesture, you'll be able to flip between fullscreen apps. Very iOS-like.
11:07 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:07 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:08 AM ON OCT 20 2010

Joel Johnson:
"Mission Control" is a new version of Exposé, which shows the dock, open apps, and fullscreen apps all using multitouch gestures.
11:09 AM ON OCT 20 2010

B. Lam:
plan is to release lion this summer
11:09 AM ON OCT 20 2010

Joel Johnson:
No "One more thing". No new MacBook Air.
11:09 AM ON OCT 20 2010

B. Lam:
Mac App store will be launching in snow leopard and it will be open in 90 days
11:10 AM ON OCT 20 2010

B. Lam:
app submissions in November from developers.
11:10 AM ON OCT 20 2010

ccmascari:
What Is Apple's Mission Control?READ NOW
11:10 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:11 AM ON OCT 20 2010

ccmascari:
App Store is Coming to Mac
11:11 AM ON OCT 20 2010

B. Lam:
one more thing
11:12 AM ON OCT 20 2010

Joel Johnson:
Belay previous transmission: There may indeed be a one more thing!
11:12 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:13 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:14 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:15 AM ON OCT 20 2010

B. Lam:
the new macbook air is .11 at its thinnest and .68 inches at its thickest and is completely unibody.
11:15 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:15 AM ON OCT 20 2010

Rosa Golijan:
Apple has gone over to complete flash storage for the new MacBook Air.
11:16 AM ON OCT 20 2010

Rosa Golijan:
Note that Steve mentioned that the new MacBook Air will have a "FaceTime" camera, not an "iSight" camera.
11:17 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:17 AM ON OCT 20 2010

ccmascari:
What Is Apple's Mission Control?READ NOW
11:17 AM ON OCT 20 2010

Rosa Golijan:
Holy crap! The Air will supposedly have a 30 day standby time and seven hours of wireless web usage. That's some battery life claim.
11:18 AM ON OCT 20 2010

B. Lam:
13 inch led, 1440 x900 res
90% smaller and lighter. completely silent operation. facetime camera. multitouch trackpad. full keyboard. core2duo processor. nvidia gforce 320m.
11:18 AM ON OCT 20 2010

ccmascari:
How Apple Will Do Multitouch On MacsREAD NOW
11:19 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:19 AM ON OCT 20 2010

Rosa Golijan:
Geez. The battery appears to be the biggest thing inside the Air.
11:19 AM ON OCT 20 2010

ccmascari:
New MacBook Air: Faster, Lighter, Instant On, 30 Day Standby PowerREAD NOW
11:19 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:20 AM ON OCT 20 2010

Rosa Golijan:
The 13.3-inch MacBook Air will have a little brother–an 11.6-inch version.
11:20 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:20 AM ON OCT 20 2010

Rosa Golijan:
Steve sees these MacBook Airs as the next generation of notebooks.
11:21 AM ON OCT 20 2010

Rosa Golijan:
The cost? $999 for the base version of the 11.6-inch version, $1299 for the base version of the 13.3-inch version.
11:21 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:22 AM ON OCT 20 2010

Rosa Golijan:
The new MacBook Air models will be available starting today.
11:22 AM ON OCT 20 2010

ccmascari:
New MacBook Airs: Faster, Lighter, Instant On, 30 Day Standby PowerREAD NOW
11:22 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:23 AM ON OCT 20 2010

Rosa Golijan:
The MacBook Air ads are making me crave cake. The thing's an even sharper knife than the prior model.
11:24 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:24 AM ON OCT 20 2010

ccmascari:
Mac OS X Lion: Visual Sneak PeekREAD NOW
11:25 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:25 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:25 AM ON OCT 20 2010

ccmascari:
New MacBook Airs: Faster, Lighter, Instant On, 30 Day Standby Power and Available TodayREAD NOW
11:26 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:26 AM ON OCT 20 2010

Joel Johnson:

Apple's Back to the Mac Event Liveblog


11:29 AM ON OCT 20 2010

Rosa Golijan:
Wowza. How often is Steve going to emphasize that he is very, very proud of the new MacBooks?
11:29 AM ON OCT 20 2010

Rosa Golijan:
That's it for the event. Stay tuned to Gizmodo for more analysis, pictures, and commentary.
11:30 AM ON OCT 20 2010

ccmascari:
Mac OS X Lion: Visual Sneak PeekREAD NOW
11:31 AM ON OCT 20 2010

ccmascari:
All The Cool New Stuff From Apple TodayREAD NOW
11:42 AM ON OCT 20 2010