It brings me no pleasure to tell you that Pentax has done it again. Just when you thought they'd done enough harm to our eyes already, they've gone and painted their K-r in Kore Ja Nai robot colors.

You might remember they did a similar job to last year's K-x, which retailed for around $880 each. This K-r comes in a limited run of just 100, and will be sold for ¥99,800 in Japan (about $1,190), with pre-ordering opening up on Christmas Eve.

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There are many ways to stand out from the crowd, but I'm sorry Pentax, I just don't think this is the right way. [Pentax via Wired]