In a clever Japanese ad spot, girls use Google Images and a projector to try on clothes. The resulting digital fashion show is giggly, geeky cute, and supposed to prove that you can do more with Google than ever imagined.

The ad spot was directed by Kosai Sekine and made at Wieden+Kennedy Tokyo. The ad plays on Google's Image Search tools like "sort by color' and 'similar images' to help the girls pick out their outfits. [Robbin Waldemar via Notcot]