Beating out Julian Assange—really, the only other respectable contender for this year's title—TIME has named Mark Zuckerberg its Person of the Year. The Zuck is now the second youngest to ever receive the mag's annual recognition.

While probably not as controversial as Julian (and certainly less governmentally despised), he's no doubt revolutionized the way 500 million people share photos of each other chugging beers, and exchange status updates lamenting the their recent breakups. Whatever your feelings on Facebook (and the TIME honor itself), there's no doubt Zuckerberg has Henry Ford-ed social networking, so his face on the cover was inevitable. And now, I go desperately check my pending friend requests. [TIME]