Iomega SuperHero Backs Up Your iPhone While Charging It

Hyperbolic name aside, the Iomega SuperHero actually could save the day—or at least your photos and contacts. It's an iPhone dock that syncs your info, saving you the trouble of plugging into your computer every night.

Just how much of a burden that is currently is between you and your (smartphone) maker, but Iomega's solution is a convenient one for those who don't want to sync to iTunes every single time they charge. The device comes with an SD card slot (and included 4GB SD card), and an app lets you decide what info gets synced every time you charge. SuperHero can back up multiple phones, and is compatible with iPhone 4, 3GS, and 3G, as well as third and fourth generation iPod Touches.

The SuperHero will be available this month for $70. Sure, you could save yourself the cash by sucking it up and syncing with iTunes every night. But if you're either extra-cautious or extra-lazy or both, it may just be worth it.

Iomega Saves the Day for iPhone Users with Exciting New
Iomega SuperHero Backup and Charger for iPhone!
***
First of its Kind Dual Backup and Charger Automatically Protects
iPhone Users' Contacts and Photos While Recharging iPhone's Battery

SAN DIEGO, January 4, 2011 – Iomega, an EMC company (NYSE: EMC) and
a leading innovator in digital storage and content management solutions, today
announced the company is here to save the day for millions of iPhone® users who have
experienced the panic and despair of losing their contacts and photos on their iPhone:
the new Iomega® SuperHero™ Backup and Charger for iPhone.

iPhone users who have suffered the loss, theft or damage of their iPhone know what
it means to suddenly lose their vital contacts and one-of-a-kind photos because they
didn't regularly sync their iPhone with iTunes. For less than $70.00, the new, first-of-
its-kind Iomega SuperHero Backup and Charger does away with all that anguish by
automatically backing up contacts and photos on an iPhone (or multiple iPhones) every
time you charge the phone.

"Our internal research and personal experiences tell us there are many iPhone users
across the globe that have their entire lives on their phones and yet they rarely if ever
plug their phone into their computer and back up it up," said Jonathan Huberman,
president of Iomega. "With the Iomega SuperHero Backup and Charger, if disaster
strikes they can restore their contacts and photos to a new iPhone by simply docking
it in the SuperHero and selecting the restore button. For millions and millions of busy
iPhone users, Iomega's SuperHero Backup and Charger is the ideal alternative to a
frantic cry to all your Facebook friends to resend the contact info because you lost
your phone, much less never being able to retrieve those unique photos on the phone.
Iomega has created an inexpensive, practical insurance policy for every iPhone user that
values the data on their phones as much or more than the phone itself."

Available now worldwide, Iomega is unveiling the new Iomega SuperHero Backup and
Charger for iPhone this week, January 6-9, 2011, at the Consumer Electronics Show in
Las Vegas. Iomega's tradeshow booth is located in the South Hall 3 (booth # 31553).

How the Iomega SuperHero Backup and Charger for iPhone Works
Iomega's new SuperHero Backup and Charger for iPhone is a compact docking station
device that sits on your counter, desktop or nightstand and plugs directly into a wall
outlet. Ideal for travel, too, the SuperHero Backup and Charger comes complete with
a 4GB* SD card that provides the storage in the docking station for iPhone contacts
and camera roll pictures. (The SD card is upgradeable if users need more capacity to
backup one or more iPhones.) Users simply download free of charge the SuperHero
iPhone app from the Apple Store and their iPhone is ready for charging and backing up
with the Super Hero Backup and Charger.

When an iPhone loaded with the SuperHero app is placed in the SuperHero dock, the
app launches automatically, giving the option of backing up the contacts and photos
while it charges the phone. Users can name their iPhones with the SuperHero app so
that multiple iPhones can be charged and their contacts and photos backed up with the
same SuperHero Backup and Charger. A progress bar lets you know when your backup
is complete. After the initial backup of an iPhone's contacts and photos**, future
backups only include incremental contacts and photos. If a user loses or damages their
iPhone, they can restore their contacts and photos to a new iPhone by docking the new
iPhone in the SuperHero dock and selecting the "restore" button.

iPhone and iPod® Touch Compatibility
Iomega's new SuperHero Backup and Charger for iPhone is fully compatible with the
iPhone 4, 3GS and 3G, as well as the iPod Touch (third and fourth generation).

Availability and Warranty
The new Iomega® SuperHero™ Backup and Charger for iPhone® is now available
worldwide for $69.99. (U.S. suggested retail pricing.).