Sure, I could tell you how light the new MacBook Air is. But there are some things you really do have to see to believe. And a MacBook Air suspended from nothing but a balloon is one of them. Updated.

Nicely done, Apple Store marketing team! Let's hope none of the customers brought darts. [The Next Web]

UPDATED: Err, some people have pointed out you can spot the strings at the 0:17 second-point. Whoops!