So what happened? Was it a malicious hack to make the ARC seem like a bunch of lushes? Nah. It was just ARC blogger Gloria Huang—who also has access to the ARC twitter account—getting a little tripped up by HootSuite:
Not only that! In gratitude for the shout-out, Delaware's excellent Dogfish Head Brewery encouraged it's 38,000 followers to turn the snafu into a mini blood donation drive. HootSuite even donated 100 bucks to the Red Cross... and a couple of coozies to Ms. Huang.