Baby Carrots, the Video Game

If you haven't read this Fast Company article on how one of the two big carrot farmers are trying to sell you baby carrots as junk food, you really should. The whole thing is hilarious and absurd to the point where you wonder whether or not this is real. But oh—it's real. So real that there's now an iOS game for baby carrots.

In it, you play as a helmeted dude, riding a rocket-powered shopping cart that's REALLY powered by baby carrots. It's free, of course, so if you want a glimpse into how an industry is trying to sell something to you so hard and desperately that you just want to give up and buy a bag out of pity, this is it. [iTunes]

Update: Apparently you activate turbo by crunching a baby carrot into the mic. This app just gets better and better.