The clincher in Pepsi's new "social" vending machine platform is the ability to gift Pepsi beverages—and retrieve your gifted beverages—which is kind of awesome, putting vending machines at the same level of 2000s-era commerce as other electronic stores, say, iTunes or Amazon.

The only problem? Pepsi sucks. Yeah, I went there. Coca-Cola forever. [Pepsi via TechMeme]