Out With the Old, In the Most Beautiful Manner Possible

I disdain corporate shilling as much as the next guy, but once in a while there comes a commercial too beautiful not to post. In the case of Citroen's Anti-Retro campaign, by director Jonathan Gurvit, there are three.

Never has it been so pleasurable to watch the destruction of such pristine midcentury gadgetry. It's like the artsy cousin of "Will it Blend".

Anti Retro (Telephones) from Jonathan Gurvit on Vimeo.

Anti Retro (Blenders) from Jonathan Gurvit on Vimeo.

Anti Retro (Tvs) from Jonathan Gurvit on Vimeo.

[Vimeo via Laughing Squid]