The Financial Times Just Became the First Newspaper to Take on Apple

As promised, The Financial Times has stuck its middle finger up at Apple, by launching a HTML5 web-app instead of an iPad app, so they can keep that 30 per cent cut Apple would've taken for...not doing much.

The lulz didn't stop there, with the Financial Times' CEO John Ridding saying "the FT Web App offers our customers flexibility and freedom of choice with access to our global journalism anytime, anywhere, with a single login or subscription. In a world of increasingly digital complexity we want to keep our service simple, easy to use and efficient to offer our customers the best possible experience of FT journalism."

The first week of the Financial Times' browser app will be free to lure everyone in, and remain free if you read under 10 articles a month, but from there it will cost a certain fee, of which they haven't disclosed yet.

Recognizing that not everyone has an iPad connected to a 3G or Wi-Fi signal at all times, it will also save articles for offline reading. Android and BlackBerry web apps are also on the way. [TechCrunch]