Why Apple's 'Geniuses' Feel Dumb

Apple Store employees are supposed to smartly guide your crucial, Apple related life decisions. But now some regret their own choice to take the company's underpaid retail jobs, and their hipster existential crisis could produce the trendiest union ever.

Meet Cory Moll, who just outed himself as the founder of the nascent Apple Retail Workers Union. The part time Apple Store employee told Reuters he wants to unionize his workplace because there are too many uncool things about the nation's hippest retail chain: "The core issues definitely involve compensation, pay, benefits." Moll, for example, makes just $14 an hour. Sure, that's pretty good by retail standards, but does it "push the human race forward?"

Now Moll just has to offer a better vision. We'd suggest a keynote — an amazing, incredible, great, awesome keynote, with some mind blowing demos, unbelievable pricing/dues, and maybe an appearance by Bono. Then tell everyone they won't be able to join your union for at least three months, but that you'll eventually take preorders from a select few. Those workers will be eating out of your hand.

[Photo via @NickyColman/Flickr]