While the subject of Fujifilm's propaganda video is sad (Japanese earthquake delays production of one of the finest cameras ever!), the production qualities of the video are simply hilarious. Anyone would think they were shooting Michael Jackson's last days.

That's before it delves into almost biblical readings—"and on the twelfth day..."

Whatever your thoughts on the documentary-style video, it does provide a unique look into the factory line, and how Fujifilm responded quickly to one of the worst natural disasters in history. [Foto Actualidad via PetaPixel]


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