As it was promised, so it has been given: those who (totally inexplicably) subscribe to the New York Times on their Kindles now have carte blanche access to the Grey Lady's website. Congratulations! Although honestly why weren't you just doing this the whole time?

Kindle New York Times Subscriptions Now Include Access to NYTimes.com
SEATTLE, Jul 07, 2011 (BUSINESS WIRE) —

(NASDAQ:AMZN)—In March, Amazon.com announced that customers who subscribe to The New York Times for Kindle would soon be able to receive access to The New York Times website as part of their subscription. Today, that access is available and Kindle subscribers are entitled to complete online coverage of breaking news, articles, videos, audio clips, multimedia and blogs on NYTimes.com.

"The New York Times continues to be our bestselling newspaper in the Kindle Store," said Russ Grandinetti, Vice President of Kindle Content. "We hope our customers enjoy this multi-tiered approach to getting their news, both on their Kindle and with full online access to all the features on NYTimes.com."

"New York Times readers on Kindle are a very loyal and important audience, and we are pleased that online access is now a part of their subscription experience," said Yasmin Namini, senior vice president, marketing and circulation, and general manager, reader applications, The New York Times Media Group. "With this added benefit of online access, Kindle New York Times subscribers can enjoy complete, around-the-clock coverage of breaking news, video, audio, multimedia and blogs from the world's premier news site."

To gain access to NYTimes.com, customers can now link their Kindle New York Times subscription to their NYTimes.com account by visiting www.nytimes.com/kindleaccess. To order The New York Times for Kindle, visit www.amazon.com/nytimes.