Though it sorta looks like a classier but blinged out Kindle, the iRiver Story HD is actually the first e-book reader that'll be integrated with Google eBooks. Which means you can buy Google eBooks over Wi-Fi.
The iRiver Story HD is reminiscent of the pre-Nexus days of Android, almost like a Motorola Droid-esque dip into offering good and official hardware for Google software. We're not sure if Google has deeper plans to stick it to the likes of Amazon and Barnes and Noble but Google is telling everyone to stay tuned for more Google eBooks-integrated devices. The Story HD will retail for $140 when it releases on July 17th at Target. [Official Google Blog]