HP's TopShot Printer Is All That and a 3D Scanner

A great way to spruce up your Etsy product page is with 3D models of the items. But, problem is the process of generating these models can be prohibitively time- and money- intensive. HP's new TopShot printer aims to change that.

In addition to pulling normal multifunction printer duties like copying and faxing, the HP TopShot LaserJet Pro can also scan small, 3D objects. It employs a camera embedded at the end of an folding arm that takes six shots—three with flash and three in ambient light—then combines them into a seamless high-resolution picture. Included editing software automatically removes the background leaving just the product and integrated Internet connectivity allows for immediate upload to the web without a computer intermediary.

The TopShot retails for $400 with both its functionality and price aimed towards smaller businesses that may not be able to afford a traditional product shoot setup. This could definitely be a boon for Etsy artists and eBay sellers, but does the inclusion of 3D models really influence one's purchase decisions, at least enough to warrant an investment of four Franklins? [Macworld]


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