Instead of creating a healthier version for those hoping to indulge guilt-free, McDonald's' new billboard in downtown Chicago uses a set of focused spotlights to create what could be the world's most super-sized order of its famous french fries.
The clever billboard was created by ad agency Leo Burnett for the restaurant chain's "Best Fries on the Planet" campaign. And on a clear night the yellow beams can be seen by hungry barhoppers and clubbers up to three miles away.
It doesn't have quite the same emotional impact as the similar Tribute in Light installation at the site of the World Trade Center, but I'm sure the ad is still going to sell a hell of a lot of fried potato sticks. [PSFK]