Hand-held devices are revolutionizing the way we interact with the world, and pioneers like Vivian Rosenthal, Founder & CEO of GoldRun, a mobile augmented reality (AR) platform, have taken cues from the technological advancements of the LG Nitro HD. Specifically, the True HD IPS Display with 16:9 widescreen capabilities are innovations that inspire GoldRun developers.
Gizmodo has partnered with LG Nitro HD to bring you On Display, an exclusive original video series in which the leaders in digital animation discuss how they do what they do and what the future of mobile tech holds for the future of creativity. For the second installment, GoldRun's Vivian Rosenthal explains just how the LG Nitro HD's amazing screen inspires what her startup brings to market, like their just-launched AR promotion for Nike in which shoppers are encouraged to download the free GoldRun app, find a virtual Nike shoe, and snap a picture of it near a Finish Line store for a chance to win a pair of Nike shoes.
Check out the video above, and click here for the first installment of On Display, featuring Samir El Agili, Vice President of Production for Gameloft. Be sure to check back for the next installment, in which you'll meet Jesse Seppi of Tronic Studio, a company specializing in animation, architecture, and experimental and interactive design. And click here to see what exactly about the brand-new LG Nitro HD is inspiring today's mobile innovators.