Normally when someone quits/gets fired from the number one sitcom in the country, goes on a months-long bender, and proceeds to lose his shit in front of the entire Internet, he ends up living under a freeway. But not Charlie Sheen. He leverages that situation into a meme, increased stardom, and this commercial for a Fiat 500 Abarth. Damn, he's good.
This ad, "House Arrest," was apparently a finalist for the coveted Superbowl spot though Chrysler opted for the "Seduction" ad featuring Catrinel Menghia's. As Jalopnik posits, Sheen's ad may have been deemed "too hot for the Superbowl."