See that? It's everything Apple thinks you should know about the iPad in just over five minutes. And while its spec highlights—retina display, a quad-core A5x chip—are impressive, the ultimate message is clear: this is something you use everywhere, for everything, all the time.

Sure, you're always going to look goofy using your iPad as a camera, or playing in an iPad Garage Band garage band. But you can use it for those things. That's the real highlight. A slice of the future, integrated into our every day, present day lives. It's what Apple's selling. But are you buying?

Oh, and here's the 30-second version, for those who can't be bothered. That's the one you'll be seeing on your teevee before you know it.

For our complete new iPad analysis, head right on over here.