Kevin Rose is Google's newest employee. If you don't know Kevin Rose, he's the mastermind behind the rise (and fall) of the social news site, Digg. But for the last year, he's been wrapped up in Milk, a mobile app incubator that has hatched a grand total of one app: the now-defunct social review app Oink. This raises the question: what is Rose going to do for Google?
Considering that the VP of product at Google+ went on the record to confirm Rose's hiring, it's safe to assume that Rose will be trying to improve Google's stagnant, not quite dead (yet), social network. But Rose isn't exactly a technological Lazarus. As CEO, he was unable to return Digg to prominence after the whole DiggBar saga. Like Digg in 2009, Google+ currently finds itself between a rock and irrelevance.