It seems that in the process of hyping its latest product, Google has unleashed a torrent of humorous ridicule upon itself. Jimmy Kimmel was next at the plate last night, jabbing the company's new augmented reality glasses from all sides.

Kimmel's take portrays the potential Google Glasses might have for causing personal injury. Stick around for the best bit at the end, when a "help, please" command yields a search result that's anything but relevant. [Jimmy Kimmel Live]