Is it a comically-large miner's lamp? An homage to the Red Hot Chili Peppers? And why is he falling out of a plane? To show you how well this phone's camera takes pictures, obviously.
To promote the HTC One X, a skydiving fashion shoot was the obvious choice. So, HTC hired photography student Nick Jojola to jump out of a plane at 124 MPH and photograph model Roberta Mancino as she streaks past at 180 MPH while wearing glittery pants.