Ah yes, seasonal promotional packaging. This is summer in America, and goddammit, we know how to do it right: Budweiser cans wrapped in the Stars and Stripes. Or so you thought.

These Madonna-inspired, Diet Coke bottles designed by French fashion legend Jean Paul Gaultier will make you completely rethink what an All-American brand can look like. Sort of.

Really, if supercharged coffee and hot dog stuffed-crust pizza hold precedent, there's something un-American about "diet-anything." Verdict: Europe is weird. [Buzzfeed]