In an occult ceremony involving Dr. Dre, Justin Bieber, Diddy, and Ludacris, Usain Bolt was inducted into the famous person headphone cash-in club. One of the greatest humans in the history of the species now shills for gadgets!
Until now, SOUL headphones and other miscellaneous pieces of dumb plastic were pushed by Ludacris alone. They're pretty crummy and unattractive, in addition to being horrendously overpriced. Now one of athletics' greatest figures will be partially responsible for their existence. Here is every part of the press release that is sad and/or bad: