Amazon Instant Video Is Now On Xbox 360

An Amazon Instant Video app launched for Xbox 360 today. It gives Prime subscribers access to streaming content, and can be downloaded in the Xbox Dashboard.

You must also be an Xbox Gold member to tap into the selection of more than 17,000 TV shows and films. The selection isn't all that great, but it's getting better, especially with the addition of Paramount movies last week. The latest move is another effort on Amazon's part to topple Netflix as the go-to streaming service. [Amazon]