Apple can't seem to keep its new phones under wraps to save its life: there are leaked images, phones left in bars, you name it, and an Apple employee has done it. So how the hell did Samsung keep the SIII a secret?
In truth, there were a few leaked photographs just before its launch, but it was impossible to work out how the phone would look from them. In an amusing post on Samsung's own blog, the company explains how it keeps its cards close to its chest. Largely, a lot of hard work. WooSun Yoon, a Principal Engineer, explains: