Skydiving and BMX Bike Riding: Does This Stuff Actually Make Google Glass Cool?

If today's Google I/O keynote is any indication, Google's idea of being edgy during its presentation of Google Glass is to have a bunch extreme sports bros roll-in/drop-in on bikes and parachutes. But for all the time and effort and money that likely went into this grandstanding, is this actually impressive? Let's talk about it.