Just a few avenues over from New York's Penn Station where an old electro-magnetic ticker board displays train arrivals and departures the designers from Breakfast have installed a modern take on the ticker on Harold Square at 6th Avenue and 32nd Street. Watch this video, it's absolutely hypnotic.

The 23 x 12 foot board has 44,000 electromagnetic dots that have been hacked to spin 15 times faster than usual. The board's initially covered in what appears to be random assortment of words, but as you walk up to it, the dots start flipping around, recreating your motion in black and white and sending the words dashing away in every direction. After clearing most of the board, the remaining words and letters assemble themselves into a hidden message. Just. So. Awesome.

Breakfast calls the project the Reactive Super-Speed Electromagnetic Dot Display, and we should note from the outset that it's a promotional scheme for TNT's new crime drama Perception. Whether or not the show sucks, at least it spawned this wonderful work of art. If you're in the region you've got until the end of the month to check it out. [Breakfast]