Some companies think logos and branding are so important that they spend millions and millions of dollars on designing them. Other companies go with something simple and end up spending nothing. The funny thing? It's usually the companies that spend little on designing logos that become the most iconic brands.
Seriously, companies like BP spend $211,000,000 (recount those zeroes) on the rebranding process (designing the logo $4.6 million, changing fixtures I'd imagine, cost a helluva lot more) while Coke has been rocking the same logo for years. It pays to nail it your first time. StockLogos compiled the cost of designing many famous companies and its a doozy. [Stock Logos via Design Taxi]