New Internet Video Standard to Allow Twice-as-Fast Movie DownloadsS

Rejoice, because there's a new MPEG video standard coming. It's called High Efficiency Video Coding and it will be twice as efficient as current standards. This means downloading movies twice as fast. Or doubling their quality. HEVC will arrive next year.

According to Per Fröjdh—manager for Visual Technology at Ericsson Research— the new standard "could be launched in commercial products as early as in 2013." He doesn't specify which kind of products, but he probably means processors for cellphones, tablets, graphic board and set top boxes.

The new format will be able to keep the same quality as the most advanced video today but only using half of the internet bandwidth. This is important because "video accounts for the vast majority of all data sent over networks, and that proportion is increasing: "by 2015, it is predicted to account for 90 percent of all network traffic," says Fröjdh.

But that doesn't only mean that providers can cram more content into the same pipes they are using now. It also means that your streaming will be less prone to failure and, more importantly, it will allow you to consume less bandwidth while watching video in your phone or tablet computer. With the extinction of unlimited bandwidth plans, this is great news.

For those people who share large video files *COUGH*torrent*COUGH*, this is great news too. They would be able to do it in half the time or, if they want, the new format will double the quality of current HD video using the same internet connection they are using now. This can result in a better experience while watching streaming high definition movies.

According to Steven Crowley, a white paper by Motorola observed that "history has shown that technological evolution typically results in ~10% – 20% annual improvement in encoder efficiency, with the efficiency doubling every 6 – 8 years as a result of technological breakthroughs."

New Internet Video Standard to Allow Twice-as-Fast Movie DownloadsS

Looks like we have just arrived in time for a new 2x boost. I wonder which will be the first phone with HEVC decoding baked on its CPU—an iPhone 6 with some magic Apple A10 processor perhaps? [Ericsson via Steven Crowley]