The verdict in the Apple vs. Samsung case may mean that over a billion dollars will be headed Apples way out of Samsung's pocket, it was also a moral victory, at least to Tim Cook. Shortly after the verdict—squarely in Apple's favor—was announced, Cook sent out a memo, congratulating those at Apple for their work, and celebrating the company's win.
Today was an important day for Apple and for innovators everywhere.
Many of you have been closely following the trial against Samsung in San Jose for the past few weeks. We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work. For us this lawsuit has always been about something much more important than patents or money. It's about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy.
We owe a debt of gratitude to the jury who invested their time in listening to our story. We were thrilled to finally have the opportunity to tell it. The mountain of evidence presented during the trial showed that Samsung's copying went far deeper than we knew.
The jury has now spoken. We applaud them for finding Samsung's behavior willful and for sending a loud and clear message that stealing isn't right.
I am very proud of the work that each of you do.
Today, values have won and I hope the whole world listens.
Samsung, of course, has taken a different tack, saying the ruling "should not be viewed as a win for Apple, but as a loss for the American consumer." It pretty much goes without saying, but they are going to appeal the hell out of this. That said, if you just had a jury of your peers say someone owed you over a billion dollars, you'd probably go ahead and call that a complete and total victory too. [9to5Mac]