Say what you want about Rio De Janeiro possibly being undeserving of hosting a World Cup and a Olympics but you can't deny that the city can be vowel stretching beeeaaauuu-tee-ful. I'm not kidding. It looks like another world. Avatar with a beach. Watch it.

Joe Simon took his Canon 5D Mark III to Rio and what he captured it is beyond lovely. He rode cable cars and filmed at popular locations to get all the footage and he made Rio De Janeiro look like another level beyond paradise. I need to go there now. Or at least by the 2016 Olympics. Or maybe the 2014 World Cup. Or screw it, now. [Vimeo, Joe Simon Films]