Sony RX1: The First Full-Frame Point-and-Shoot Camera (Which Is as Crazy/Genius as It Sounds)S

Today we met Sony's new flagship DSLR, the a99: A professional-grade, full-frame sensor camera that gives all the rest a run for their money. With that in mind, we'll just call the Sony Cyber-Shot RX1 "Honey I Shrank the Full-Frame". Yes, it's freaking crazy. It's potentially brilliant too.

Sony RX1: The First Full-Frame Point-and-Shoot Camera (Which Is as Crazy/Genius as It Sounds)S

Here's the thing about the Sony RX1. It's the smallest full-frame sensor camera that's ever been built. That means that the image quality is actually professional. We're not just saying that as a way of dumbing the camera down: It sports an identical 24-megapixel, 35.8x23.9mm full-frame sensor to the a99. This time, though, the camera's in a box that measures (4 1/2"x 2 5/8"x 2 3/4"), and weighs only one pound. It's a little bigger than a deck of cards and it weighs as much as a big potato.

Professional sensor, point-and-shoot size. Genius! Right? RIGHT?

Well, this is a first, and the reason it's a first is because the camera is very carefully engineered to be so tiny, and there are some significant trade-offs. First of all, this is a Cyber-Shot camera, which means it's not just point-and-shoot sized, it's a point-and-shoot with a prime 35mm f/2.0 lens. It's a Carl Zeiss lens, so it's surely lovely, but the lack of interchangeable lenses and no possibility for zoom is going to turn a lot of people off.

Sony RX1: The First Full-Frame Point-and-Shoot Camera (Which Is as Crazy/Genius as It Sounds)S

What's more the camera's doesn't exactly have a Cyber-Shot price; It'll cost $2800 when it's available in November. So this isn't exactly a "bring full-frame sensors to the the everyman" kind of camera." This is designed for pros. All that said, it's freaking adorable and we can't wait to get our hands on one to see what we can do with it. [Sony]

Sony RX1

• Price: $2800
• Sensor: 24.3-megapixel, full-frame (35.8 x 23.9mm)
• Max ISO: 25600 (stills)/ 6400 video
• Image: Up to 6000 x 4000 pixels
• Video: 1920 x 1080 24/60
• Max Drive: 5 frames-per-second at full resolution
• Screen: 1.229-million dot, 3-inch LCD
• Weight: 17 ounces