When you watch Apple talk about any of its products, it's always the same: ridiculously passionate comments about the tiniest details, inspirational music that hypnotizes you to open your wallet and a lot of catchy phrases and buzzwords that you're not even sure are real. But it's not all unicorn steel and rainbow glass with the iPhone 5 though! This parody of the iPhone 5 promo video by John Elerick is the hilarious truth of what Apple really wants to say. Watch it. [YouTube]